Almost all of our clients – which range from start-ups to name-brand, global brands – rely on us to help them keep tabs on each and every mention online, and, to either respond for them (with full transparency as to our identity & role) or to alert them to the need to respond.

I want to emphasize the authentic nature of the communications: for our part, it ain’t about spin, just about staying on top of what’s being discussed online, and to react speedily & appropriately.

Sweating the small stuff, in other words.