http://www.wikinomics.com/blog/index.php/2008/08/28/social-media-use-the-inc-500-vs-the-fortune-500/ Exploring How Mass Collaboration Changes Everything Sun, 28 Aug 2011 14:21:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.wikinomics.com/blog/index.php/2008/08/28/social-media-use-the-inc-500-vs-the-fortune-500/comment-page-1/#comment-335001 hometheaterseating Sun, 10 Jan 2010 15:58:44 +0000 http://www.wikinomics.com/blog/?p=1896#comment-335001 Denis, I took this survery as a member of the Inc 500 (I think I'm quoted in it somewhere) and I just took another one for the YPO. What I'm seeing is that i'm updating about 6 different blogs per day and I really want my employees (ALL of them) to be actively participating in online forums, communities, blogs, ect. as members of my company and their own personal lives. Good or bad. Mostly what I see now is individual product branding rather than branding an experience. I would like the world to know when my company did something good, and I don't mind if our (non competitive advantage :) ) information gets out if it's bad. And you know what? The employees are the ones that don't want to do it because while the blog on company time, they would like to be compensated extra for the extra participation. Oddly enough this is going to cause me to install an internet filter unless I can come up with some good incentives and everyone cooperates. Denis, I took this survery as a member of the Inc 500 (I think I’m quoted in it somewhere) and I just took another one for the YPO. What I’m seeing is that i’m updating about 6 different blogs per day and I really want my employees (ALL of them) to be actively participating in online forums, communities, blogs, ect. as members of my company and their own personal lives. Good or bad. Mostly what I see now is individual product branding rather than branding an experience. I would like the world to know when my company did something good, and I don’t mind if our (non competitive advantage ) information gets out if it’s bad. And you know what? The employees are the ones that don’t want to do it because while the blog on company time, they would like to be compensated extra for the extra participation. Oddly enough this is going to cause me to install an internet filter unless I can come up with some good incentives and everyone cooperates.

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