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Business - Written by on Thursday, July 31, 2008 16:23 - 11 Comments

Wordscraper and McDowell’s restaurant

Scrabulous has, of course, been removed from Facebook. It seems that Hasbro had some problem with EXACTLY copying Scrabble. Couldn’t they make the J worth 7  instead or something?

Anyway, since it was such a big hit (one of the most popular Facebook applications), its removal caused a fair amount of angst. See here, here, and here for the standard protest groups.

Well, it’s back! Wordscraper provides the Scrabulous experience…and it’s no longer an exact duplicate of Scrabble. There are some key differences…for example, the tiles are no longer square, they are round(ish).

 

Somehow, I think Hasbro might still find some similarities. Reminds me of a classic scene from a 80s movie where the proprietor of McDowell’s restaurant describes the differences between his establishment and the Golden Arches.

Look… me and the McDonald’s people got this little misunderstanding. See, they’re McDonald’s… I’m McDowell’s. They got the Golden Arches, mine is the Golden Arcs. They got the Big Mac, I got the Big Mick. We both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions, but their buns have sesame seeds. My buns have no seeds.

In the spirit of a blatent pandering for comments healthy competition, the first person to identify the movie and tell which two future Academy Award winners appeared in cameos wins an audio version of Wikinomics narrated by the fabulous Alan Sklar.



11 Comments

You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Jeremiah
Jul 31, 2008 16:39

Coming to America w/ John Amos and Samuel Jackson

Mike Dover
Jul 31, 2008 17:29

Jackson was nominated for an Oscar, Amos was nominated for an Emmy, but neither won an Oscar.

Ben Letalik
Jul 31, 2008 17:49

Coming to America: Don Ameche and Cuba Gooding Jr.

Mike Dover
Jul 31, 2008 21:19

No audiobook for you

Shaun
Aug 1, 2008 8:05

Coming to America with Cuba Gooding Jr and Ralph Bellamy.

Mike Dover
Aug 1, 2008 14:53

Ben was right, but is ineligible to win.

Cuba Gooding played a kid getting a haircut in the famous barber shop scene.

Ameche (and Bellamy) reprised their roles as the Duke brothers from another Eddie Murphy 80s comedy (trading places).

As Will pointed out, the question was inaccurate. It should have read which Academy Award winner and future Academay Award winner appeared in cameos. Ameche has already won his Award and Gooding wouldn’t yell “show me the money” for some time.

Shaun
Aug 1, 2008 15:56

Just pointing out.
http://en.wikipedia.org/wiki/Ralph_Bellamy
“Final Years

In 1984, he was presented with a Life Achievement Award from the Screen Actors Guild, and in 1987 received an Honorary Academy Award ‘for his unique artistry and his distinguished service to the profession of acting’.”

Although this begs the question: Is he technically an Academy Award Winner? Someone with an honorary doctorate did not earn a doctorate, but technically has one.

Eh who am I kidding, I just want a free audiobook so I can have Wikinomics on my iPod at any time!

Mike Dover
Aug 1, 2008 18:04

Fair enough, Shaun.

You are the winner. Email your snail mail address to mdover(at)ngenera(dot)com and I’ll have it sent to you.

Joseph Logan
Aug 3, 2008 7:13

Coming to America aside, the link between Facebook and Scrabulous/Wordscraper brings up some questions. A lot of people were playing a game that pretty clearly infringes on Hasbro’s IP, which brings (at least) three parties into a collusive relationship:

- the Scrabulous/Wordscraper guys;
- the people who played the game; and
- Facebook.

So, Hasbro stepped in and asserted copyright, which was within their right, and at least 50,000 people signed up to protest. The interesting point here is that a Wikinomics-type community was able to exert enough influence to cause a reasonable conflict between company policy/law and the best interests of the business. Hasbro was probably right, but they still came out looking like the bad guys. There’s probably a lesson in there for them about how to play similar “power of the crowd” situations in the future.

There’s also the question of Facebook’s role. While they chose to remain silent on the Scrabulous controversy, there is a knock-on effect to their business. I have personally found myself going to Facebook less often since Scrabulous was shut down for North America (I live in Europe, but my opponents are almost exclusively in the US). I don’t know what the volume of Scrabulous hardcore users means to Facebook, but it’s worth studying. It’s certainly possible that another application could become even more popular–perhaps to the extent that Facebook and that application become analogous–and a conflict between a copyright holder and an enthusiastic crowd might cause harm to the host. This would be the semi-innocent bystander dilemma.

I suspect there’s a lot companies can learn by reviewing how this unfolded. With organizational transaction costs plummeting, it is almost certain that the sometimes uneasy relationship between companies and crowds will become more figural, and that there will be more situations like Scrabulous.

Scrabulous: When should organizations give in to crowds? « PublicOrgTheory
Aug 4, 2008 3:51

[...] through. After writing a bunch more words than I had intended to in the comments section of a Wikinomics post on Scrabulous, it seemed useful to develop the idea a little more in this space (note: If you want much better [...]

Mike Dover
Aug 7, 2008 19:37

Thanks for the comment, Joseph.

I think that if the wordscraper version came out first (where you can customize the game, even though one option is still “exactly like Scrabble”), they might have had more of a defense against Hasbro.

Facebook, IMO, needs to take responsibility for the content on the site, including where there is copyright infringement.

As for Hasbro, being the bad guys…I guess they were sort of the parents that came home early and busted a great party, but the brothers behind Scrabulous were making a lot of money off someone else’s content and the property owner was looking to protect their brand/investment.

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31. Learn more.

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