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Business - Written by on Tuesday, July 29, 2008 0:23 - 7 Comments

Is Law 2.0 possible?

Many enterprises are eager to take their first steps with Web 2.0 technologies. However, many of our [nGenera Insight’s] clients have cited legal as a major barrier to implementing these new technologies.

It’s understandable that lawyers would be leery of these services. Because these technologies are new, they are often not well understood and have negative perceptions attached. When professionals hear the term social networking they automatically think of Facebook and university students posting pictures from wild parties. But if you look a little deeper, the enterprise benefits to these types of technology are obvious. Not only are they more efficient in many ways (see Anthony William’s previous post of Wiki collaboration leads to happiness) they also help reduce costs.

Lawyers need to take the time to understand these technologies and look for constructive ways to incorporate these tools into organizations as opposed to automatically shutting out the idea.

There are now new services for lawyers such as Legal OnRamp that act as a space for lawyers to discuss issues and are a great way for lawyers and law firms to get their name out and show their expertise… As CEO of Legal OnRamp Paul Lippe says “Law is naturally a very social activity… long before Facebook lawyers developed Martindale-Hubbell and Chambers to connect.” (Full disclosure: nGenera Insight is currently working in collaboration with Legal OnRamp on a Law 2.0 white paper)

In the past few weeks I’ve been invited to several legal sessions with different law firms and in-house counsel discussing the potential of Web 2.0 technologies. Many of the concerns addressed are similar: IP, privacy, copyright, trade secrets etc. For the most part, many of these issues are easily addressed. Many organizations already have policies in place to address many of these issues such as simple terms of service, disclaimers and employee blogging, social computing guidelines. The BBC’s Guidelines are a great example.

These technologies aren’t a magic bullet. It takes time and a carefully thought out plan for these tools to be effective. But there’s a reason behind the buzz and why these technologies are starting to pop up in organizations. Similar to what happened with e-mail (when it was first introduced lawyers presented a plethora of issues with that technology) lawyers are now some of the most prolific users of e-mail. And as Paul Lippe puts it – there is a great opportunity for lawyers to go from worst to first when it comes to using social tools.



7 Comments

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Lawrence Chen
Jul 29, 2008 10:33

There’s always people that have privacy concerns when new technologies come out but as soon as they see how helpful and beneficial they can be, they’ll soon be one of the many adopters of that technology.

Daniel J. Pritchett
Jul 29, 2008 13:43

Excellent writeup – I particularly enjoyed the comparison to the initial acceptance period of e-mail. Disruptive technologies ought to sell themselves, but we still have to work hard to get people to try them with us.

Laura Carrillo
Jul 29, 2008 16:41

Good points. During much of our research work for the Redefining Employee Computing project,(nGenera Insight’s REC Re.sults Project) legal was very involved in the discussion. In a couple instances legal was actually included in the pilot groups that enterprises used to test out some of these new technologies. The rationale being that if legal buys into the value than much of the battle is won. We also found that most of the legal teams were very open to learning more about the tools in order to help the organization make an informed decision on behalf of the entire enterprise. I agree very much with Daniel in that there is much work to be done in getting people to try out the tools and work with IT to fully understand the value.

MPoulshock
Jul 29, 2008 23:57

Another dimension to Law 2.0 is the automation of legal information via collaboratively-built knowledge bases. For example, the site I’ve been developing, Jureeka.net, allows lawyers and law students to create interviews on a legal topic by representing their knowledge of the law as if-then rules. These interviews make the law much more digestible to the public and therefore more accessible. Publishers of knowledge bases share in the site’s ad revenue. In short, it’s a new mechanism for delivering legal guidance.

Dan
Aug 3, 2008 15:21

Lawyers tend to be inherently conservative and law school trains them to be so. Lawyers are trained to ask what can go wrong, not what can go right. This means they (we) will always be suspicious of the new. Personally, I like this because this allows those few of us who embrace the new technologies to jump out in front.

Knowledge Sharing Links for 7/29/2008 | Sharing at Work
Jan 26, 2009 17:19

[...] Is Law 2.0 possible?Wikinomics contributor Ming Kwan discusses perceived legal hurdles to the workplace adoption of knowledge sharing systems. She points out that e-mail was once strongly resisted as a liability and a distraction but that its undeniable benefits eventually secured its acceptance. Hopefully the upside of knowledge sharing will drive a similar workplace sea change towards accepting wikis and forums and other forms of public collaboration amongst teammates. Kwan’s article also links to some useful resources for crafting workable office publishing policies and getting legal advice on your knowledge sharing concerns. © 2008 Daniel J. Pritchett & sharingatwork.com Share and Enjoy: [...]

Prof. Orozco
Feb 1, 2009 18:38

I think law 2.0 is inevitable to some degree. Law ultimately reflects social values and practices, albeit with a significant lag (one of the posts mentions the conservative nature of law and the legal profession). As I wrote recently, one possible extension of law 2.0 involves using the Web to gather data for surveys. Surveys are often used to inform legal decision making during trials.

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31. Learn more.

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