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Business - Written by on Saturday, July 26, 2008 11:06 - 1 Comment

Denis Hancock
Sean Moffitt talking about ‘from Mass to Grass’

A couple of months ago Mike Dover wrote about our friend Sean Moffitt (a.k.a. agent wildfire), who was dealing with an unusual problem – he was approaching the 5,000 person limit on his Facebook friends list. Luckily for him me, I managed to slip in around number 4,996, and among other things continue to keep tabs on his always interesting blog. I was intrigued to see that he recently made what I believe is his YouTube debut, talking about his takeaways from the recent “Mass to Grass” conference (which focused on Word of Mouth marketing). I normally don’t link to videos, as I find written summaries much easier and quicker to digest, but am making an exception because it’s a very short (2 minutes, 30 seconds) recap with some very insightful comments. Not to mention I want to stay on his good side – I feel the next potential 1,000 friends breathing down my neck :) .



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Jude Fiorillo
Jul 26, 2008 15:02

I’m a sucker for videos like these – short, sweet, and a lot of a value. What I like about Sean’s comments, is the emphasis on the future. Things may be as they are now, but they will change because everything changes with time. So the question is, how will things change? Will it be the way the industry engages the customers, the way the customers engage the industry, or the way customers engage customers? I think i’m probably making a safe bet to say all three, and a whole lot more.

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