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Business - Written by on Thursday, July 24, 2008 14:38 - 6 Comments

MLB uses Web 2.0 to improve officiating

A few weeks ago, my colleague Ben Letalik wrote about the MLB in his weekly Wikinomics Report Card. This Tuesday, the MLB announced that it began installing IBM software “to exploit the next generation of the Internet.”

“The IBM WebSphere Portal software architecture allows us to consolidate information from a variety of sources. It enables collaboration within our user community and provides a strong platform for future growth and development,” said Mike Morris, Vice President of Application Development and Program Management for MLB.

The immediate use of the software will help umpires officiate the game better by providing insights on player behaviors, weather conditions, statistics, and other key information.

“Major League Baseball has vaulted into the Web 2.0 era with powerful collaboration technology that puts the power of the World Wide Web and technology specialists into the hands of the baseball experts,” said Bob Picciano, General Manager, IBM Lotus Software.

I am hoping that, with the introduction of IBM’s software, the MLB becomes more transparent on issues concerning the game such as steroids and the idea of having instant replay. I can see how umpires will benefit from having player statistics and behavior tendencies instantly given to them. Maybe later when the software is integrated into the MLB culture, the umpires well have the opportunity to receive instant replay on a screen, so that human error can be reduced. It’s good to see that such a large part of American culture is beginning to understand the need to collaborate, especially such a large multi-billion dollar business.

I am interested to see if the NFL, MLS, NBA, or NHL decides to follow baseball’s footsteps.



6 Comments

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Ben Letalik
Jul 24, 2008 15:41

I’m glad that baseball is taking another step towards integrating and embracing technology into the game. If this brings us one step closer to video replays reversing in-game calls, I’ll be very happy.

In terms of recognizing player traits, I hope they don’t take too close a look at the Blue Jays closer B.J. Ryan. He has a weird delivery that could technically be called a balk every pitch he throws. In my memory, it’s only been called once, in the bottom of the ninth against the Yankees. Funny that.

I think technology like this becomes even more useful in sports like hockey, basketball, or soccer where a lot of things happen “behind the play”. If officials know to look for certain things from certain players, it could help eliminate a lot of this behaviour.

Chris Jameson
Jul 25, 2008 22:51

Komail, I have been following this blog for several months now and have read all of your posts. I, and I’m sure other readers, would appreciate it if you wrote more content instead of spending half your blog quoting directly from the article. Readers would get more out of your blog if you provided more commentary instead of directly quoting like it’s a newstory. Otherwise we would just read the news. You might also want to proofread as you often leave out words.

But about the MLB, I’m not sure how your hopes for transparency in relation to steroids has anything to do with this IBM software, at least as how you described it. You should check out Justin Wolfer and Hamermesh’s research about officials’ possible subconcious racism in making calls. You can find it here:
http://bpp.wharton.upenn.edu/jwolfers/Papers/NBARace.pdf
and here:
http://www.time.com/time/health/article/0,8599,1652338,00.html
I think you’d find it pretty interesting.

Komail Mithani
Jul 26, 2008 23:46

Thanks for the comment.

Denis
Jul 28, 2008 14:43

You raise an excellent point about transparency Chris – this initiative doesn’t appear that it will help much at all. It’s interesting how they throw “fans” into the group being connected to in the second paragraph, but in the third paragraph there is no real indication of how fans might be connected – but rather focused on security staffs and umpiring crews. By “connecting fans” I guess they mean only cutting down on counterfeit memorabilia, which is a bit of a stretch.

I find the officiating issue interesting from two perspectives:

1. Given the referee scandal that has emerged in the NBA, a need for the leagues to be more transparent is becoming abundantly clear (even if the commissioners continue to ignore). Opening up some of the data they are collecting for public viewing would go a long way in this direction, if the league chose to pursue it – but I’m not holding my breath.

2. Paragraph 5 talks about giving umpires more advanced insight into player tendencies (etc.). Given that umps are supposed to be totally neutral, what is the risk that this increased information could actually make them more biased? In theory, a player’s tendencies should not matter in terms of a given call. Given that much of the criticism directed towards umps and refs is that they do favor certain players/ stars, I could see the problem actually getting worse here, depending on how well the training is done.

You’re right – it’s hard to make the connection between this software and steroids. I referred to this issue in an earlier post talking about the infamous Buzz Bissinger panel – it appears that both the people employed by the league, and the reporters that were supposed to be scrutinizing them, willfully chose to turn a blind eye. As we see in many cases, I believe a cultural transformation will have to occur here, in terms of accepting transparency, before the technology proves to be beneficial in addressing such challenges. Again, I’m not holding my breath.

Cheers,
Denis

Mike Baker
Sep 6, 2008 13:36

I am guessing at least part of the “fan interaction” will involve real time stat updates, especially as it relates to fantasy league play. Historical statistics are part of the National Pasttime moreso than any other sport. Fans use stats to compare their favorite players of today with legends of the past, knowing full well that direct comparisions are sketchy as best thanks to rule changes, dilution of talent with expansion of the game etc. etc.

That’s the obvious application of technology – who can think of more?

Mike Baker
Sep 6, 2008 13:38

For what it’s worth, here is the link to MLB’s own fantasy league site:

http://mlb.mlb.com/mlb/fantasy/index.jsp

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31. Learn more.

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