Business - Written by Justin Papermaster on Wednesday, July 23, 2008 15:09 - 5 Comments
OpenID: Passwords Simplified
A CNN article yesterday announced that MySpace will now be cooperating with OpenID. OpenID is a service that allows you to sign in to a variety of web accounts with one user name, password, and registration. WordPress, AOL, Yahoo, and Google are just a few examples of participating websites. I haven’t used OpenID yet, but it seems like a great service. I am always forgetting the different user names and passwords I have created for different sites. I try to use the same or similar information at every site, but there are always some sites that have to be difficult by forcing weird syntax for your login credentials. OpenID eliminates all of that confusion. Another great benefit is that you don’t need to fill out new registration information when joining participating sites.
This service is a great example of the collaboration which is taking place between rival internet companies. MySpace also collaborates with Ebay and Yahoo by allowing users to have one set of profile information that is shared by all 3 sites. These companies consider each other to be competitors, yet they are working together to create an easier, more efficient customer experience.
This is refreshing to see, and I for one would be happy to never fill out another pesky website registration ever again!
5 Comments
Justin Papermaster
Thanks for the heads up Daniel. New systems like this tend to have their kinks, but hopefully as more sites join on they will work out all the problems.
OpenID is a really great project ! I´m already using it but there´s just a few sites using it.
I think implementing this idea is going to lead to trouble in the long run. Don’t you think?
Justin Papermaster
An obvious source of trouble could be security risks. To my knowledge this has been handled pretty well so far.
Cooperatives like this are always prone to hiccups, but I think overall it is a win-win situation for everyone involved.
Business - Oct 5, 2010 12:00 - 0 Comments
DRM and us
More In Business
- Facebook, Facebook, Facebook
- Survey: How are you using Facebook, Twitter, smart phones, and other technology platforms?
- Will Facebook be your CRM provider?
- Wiki Banking
- The importance of being competent
Entertainment - Aug 3, 2010 13:14 - 2 Comments
Want to see the future? Look to the games
More In Entertainment
- Lessons in collaboration from B.B. King’s
- CL!CK – LEGO’s fun social product development platform
- Peer Pressure 2.0: Farmville
- Online gaming more than just fun
- The NFL – The most protective league, attempting to control the uncontrollable
Society - Aug 6, 2010 8:19 - 4 Comments
The Empire strikes a light
More In Society
- Balance: customer receptivity vs. customer revulsion
- The Net Gen: Too plugged-in for parenting?
- Are you addicted to social media?
- The privacy discussion we need to have
- “The Data-Driven Life”: Who’s not interested in discovery?

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31.
Justin,
I share your hope for OpenID simplifying our online presences. I wrote about it a few weeks ago here: http://www.sharingatwork.com/2008/07/coming-soon-death-of-passwords.html
It is generally wonderful but there is the added frustration of a new point of failure: If your OpenID provider fails you then you can’t use your OpenID login. On traditional web sites you only have to rely on the site you are actually using instead of that plus a new second site.
Hopefully that won’t happen much, especially if we use the biggest sites on the web as our OpenID providers (Yahoo et al). Just for reference though, my blogger.com OpenID has already given me trouble on a few sites and I haven’t heard back from them as to why.