Business - Written by Guest Blogger on Thursday, July 17, 2008 17:14 - 6 Comments
War of the Wikis: Unversity of Wisconsin uses wiki collaboration to help troops in Iraq escape attack
Editor’s Note: Chris Yeh Vice President of Enterprise Marketing at PBwiki, a hosted wiki solution platform used by more than 30,000 customers — including 1/3 of the Fortune 500. He writes to share a story from PBwiki about how the use of a wiki had life saving results.
When skeptics express their doubts about wikis, Web 2.0, and Enterprise 2.0, they often scoff that all these shiny new technologies are flashy, but don’t solve real problems.
Well, what problem could be more real, more tangible, and more important than trying to defend your convoy from deadly attacks by insurgents in Iraq? If wikis can help keep soldiers alive, it sure seems like they should be able to help your company be more productive.
Frank Rath at the University of Wisconsin needed to find a better means of collaboration. Some of the world’s leading polymer scientists were working together with Resilient Technologies on an $11 million project to develop a new kind of airless tire for Humvees.
“In Iraq and Afghanistan, roadside IEDs(improvised explosive devices) cause a lot of tire damage,” said Frank. “Then, once the vehicles can’t move, the insurgents attack. If the tires weren’t disabled, the troops could drive out of trouble. Engineers from Resilient Technologies are working with leading polymer scientists and mechanical engineers from the University of Wisconsin to build an airless tire for the Department of Defense.”
The problem was that Resilient Technologies is located in Wausau, about 120 miles and two-hour drive from the university’s campus in Madison. To make matters worse, one of the key members of the Resilience team was based in West Virginia, nearly 1,000 miles away.
In previous projects with Resilient, the university had used email and file attachments for collaboration, with mixed results. “It takes so much time to find the right documents, ” said Frank. “There are so many different iterations and modifications to track, especially when it comes to spreadsheets.”
One of Frank’s colleagues, Tom Smith, was already using a hosted wiki from PBwiki, and suggested that wikis would make the project much more efficient. Frank and his team tried it out, and soon, the entire project team was on the wiki, including five polymer scientists, three from Frank’s department, and 12 people from Resilient.
“We’re using the wiki to help us with all the work it takes to get from concept to real product. We use the wiki for spreadsheets on market development, documents with examples of other airless tires, images of competing products, project progress reports, FMEA (Failure Mode and Effects Analysis) sheets, and QFD (Quality Function Deployment) documents,” said Frank. “All the different variations are stored on the wiki. If we didn’t have the wiki, we’d be emailing those files back and forth all the time.”
The bottom line for Frank is that wiki collaboration is an integral part of the project. “Using the wiki eliminates confusion, duplication, and the potential for errors. PBwiki is a simple and easy-to-use platform that lets us coordinate and execute critical projects.”
As for Frank, he’s planning on using wikis for other important projects, such as helping the AAPM (American Association of Physicists in Medicine) improve cancer treatments. “I’m on an AAPM task force on improving the quality management system for cancer radiation therapy, and we should be using a wiki for that too. I’m working with top doctors and researchers–their time is incredibly important, and it shouldn’t be wasted searching for the right email attachment.”
6 Comments
PBwiki in the News: Awards, Saving Lives in Iraq, and Helping Contractors - The Daily Peanut
It’s awesome that we can use wiki software to help American troops kill more Iraqi civilians. I mean, if Iraqi troops were occupying my neighborhood, _I_ would be an insurgent, and I’d kill every single one of those Iraqi troops that I possibly could.
And if those Iraqi occupation forces had PBWiki to help them coordinate their attacks on my and my family, well then that’s just tough noogies on me and my family, ain’t it?
Go PBWiki!
Helping Americans kills Iraqis since 2008 – at least.
Brittain
re: Peter. I take it you have the same beef with any technology that has applied usage in combat? Phones, radios, radar, vehicles … weapons?
Or is it just when those technologies benefit American “occupation forces”?
Peter,
I can certain appreciate that you have strong feelings about the war in Iraq. Many people do. But it’s quite a jump to argue that PBwiki is helping Americans to kill Iraqis.
The role and responsibility of technology in warfare is often a grey area. Clearly, if you’re a weapons manufacturer, your business is based on conflict. But war requires many things beyond weapons.
I know that military planners rely heavily on PowerPoint for their plans and presentations. It’s probably safe to say that most of the decisions made by the U.S. military are based on PowerPoint presentations to senior officers.
Does this mean that PowerPoint has been helping Americans to kill Iraqis since 1991?
In the case of the University of Wisconsin, PBwiki is actually being used on a project that is defensive in nature. If you view that as helping kill civilians, then what about the manufacturers of Kevlar vests? After all, they are worn by soldiers (who sometimes kill civilians) and police officers (who sometimes shoot innocent people).
Or how about the doctors who treat wounded soldiers, allowing them to recover from their injuries, and eventually return to the frontlines? By saving lives, are they helping to kill?
I noticed from your blog that you support the efforts of LaVena Johnson’s parents to fight the cover-up of her murder by her fellow soldiers in Iraq. Among other things, people are using a Wikipedia page to distribute information about the case:
http://en.wikipedia.org/wiki/LaVena_Johnson
Wikipedia also has an extensive, largely positive article on the U.S. Army that could serve as a recruiting tool:
http://en.wikipedia.org/wiki/United_States_Army
Is Wikipedia helping kill civilians? If so, should efforts to uncover the truth about Lavena’s death be using it as a tool?
It’s possible that U.S. soldiers could use PBwiki to coordinate attacks on Iraqi insurgents, and it’s possible that Iraqi insurgents could use PBwiki to coordinate attacks on U.S. soldiers. Given our commitment to privacy, we can’t really do anything about that. We aren’t about to scan our users’ private data to determine what they’re using our product to do.
For example, the Movement for Democratic Society in Austin used PBwiki to help organize its protests against the Iraq war:
There are probably folks out there who would prefer we not support the MDS…but we don’t support the MDs. We provide a collaboration environment.
Our philosophy is that we strive to make it easier for people to collaborate and accomplish their goals. Since I am an optimist, I believe that most human goals are positives, and on the balance we are helping the world be a better place. If some of our users have goals that I disagree with, that is something I have to accept in the context of performing a greater good.
Steve Elmore
I respect and support Peter’s right to post his opinion, and hope he will reciprocate with respect to the collective assessment of his critical thinking skills.
Weekly blog posts (weekly) « Lelapin’s Weblog
[...] Wikinomics » Blog Archive » War of the Wikis: Unversity of Wisconsin uses wiki collaboration to he… [...]
Business - Oct 5, 2010 12:00 - 0 Comments
DRM and us
More In Business
- Facebook, Facebook, Facebook
- Survey: How are you using Facebook, Twitter, smart phones, and other technology platforms?
- Will Facebook be your CRM provider?
- Wiki Banking
- The importance of being competent
Entertainment - Aug 3, 2010 13:14 - 2 Comments
Want to see the future? Look to the games
More In Entertainment
- Lessons in collaboration from B.B. King’s
- CL!CK – LEGO’s fun social product development platform
- Peer Pressure 2.0: Farmville
- Online gaming more than just fun
- The NFL – The most protective league, attempting to control the uncontrollable
Society - Aug 6, 2010 8:19 - 4 Comments
The Empire strikes a light
More In Society
- Balance: customer receptivity vs. customer revulsion
- The Net Gen: Too plugged-in for parenting?
- Are you addicted to social media?
- The privacy discussion we need to have
- “The Data-Driven Life”: Who’s not interested in discovery?

Now available in paperback!
[...] on the Wikinomics Blog, we’ve got a guest post up about how the University of Wisconsin is using PBwiki for a research project to help protect troops in Iraq fr… by equipping Hummers with airless tires that are harder to [...]