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	<title>Comments on: Why is the mashable advertising contest random?</title>
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	<link>http://www.wikinomics.com/blog/index.php/2008/07/16/why-is-the-mashable-advertising-contest-random/</link>
	<description>Exploring How Mass Collaboration Changes Everything</description>
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		<title>By: Denis Hancock</title>
		<link>http://www.wikinomics.com/blog/index.php/2008/07/16/why-is-the-mashable-advertising-contest-random/comment-page-1/#comment-150843</link>
		<dc:creator>Denis Hancock</dc:creator>
		<pubDate>Thu, 17 Jul 2008 00:53:21 +0000</pubDate>
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		<description>Adam - thanks for the timely feedback! 

This gaming problem seems to be a recurring theme on many loosely related issues right now... I suppose I can see why random might have been preferred for a contest on such a short timeline. 

Good to hear you have some thoughts about a more engaging route though - I&#039;ll spend some time on the topic as well.</description>
		<content:encoded><![CDATA[<p>Adam &#8211; thanks for the timely feedback! </p>
<p>This gaming problem seems to be a recurring theme on many loosely related issues right now&#8230; I suppose I can see why random might have been preferred for a contest on such a short timeline. </p>
<p>Good to hear you have some thoughts about a more engaging route though &#8211; I&#8217;ll spend some time on the topic as well.</p>
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		<title>By: Adam</title>
		<link>http://www.wikinomics.com/blog/index.php/2008/07/16/why-is-the-mashable-advertising-contest-random/comment-page-1/#comment-150826</link>
		<dc:creator>Adam</dc:creator>
		<pubDate>Wed, 16 Jul 2008 23:57:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.wikinomics.com/blog/?p=1726#comment-150826</guid>
		<description>Hey Dennis, thanks for the post. I completely agree with you that a vote would be more compelling. However, unfortunately I&#039;ve seen massive amounts of gaming when it comes to polls (basically all one company has to do is blast their readers/subscribers/friends to vote to &quot;win&quot;). When it&#039;s random it encourages an even playing field. 

However, next time I do this Dennis, I promise you that I will find a more compelling and engaging route (I already have some idea). 

@Anittah. Trust me, I&#039;m reading through all of the entries either way as comments are sent to me via e-mail on any post I write ;)</description>
		<content:encoded><![CDATA[<p>Hey Dennis, thanks for the post. I completely agree with you that a vote would be more compelling. However, unfortunately I&#8217;ve seen massive amounts of gaming when it comes to polls (basically all one company has to do is blast their readers/subscribers/friends to vote to &#8220;win&#8221;). When it&#8217;s random it encourages an even playing field. </p>
<p>However, next time I do this Dennis, I promise you that I will find a more compelling and engaging route (I already have some idea). </p>
<p>@Anittah. Trust me, I&#8217;m reading through all of the entries either way as comments are sent to me via e-mail on any post I write <img src='http://www.wikinomics.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Anittah Patrick</title>
		<link>http://www.wikinomics.com/blog/index.php/2008/07/16/why-is-the-mashable-advertising-contest-random/comment-page-1/#comment-150792</link>
		<dc:creator>Anittah Patrick</dc:creator>
		<pubDate>Wed, 16 Jul 2008 22:36:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.wikinomics.com/blog/?p=1726#comment-150792</guid>
		<description>Soooo much work to actually read entries ...  &quot;Better&quot; is a function of many variables after all, and random involves little investment of that finite resource, time.</description>
		<content:encoded><![CDATA[<p>Soooo much work to actually read entries &#8230;  &#8220;Better&#8221; is a function of many variables after all, and random involves little investment of that finite resource, time.</p>
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