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Business - Written by on Monday, July 14, 2008 0:31 - 1 Comment

The Wikinomics Roundup: Week in Review

Whether you’re a regular reader, or just pop in occasionally, it’s not always easy to keep up with our Wikinomics blog content. With this in mind, we have created the Wikinomics Roundup: Week in Review, to try and capture in brief, some of the thoughts, discoveries, and discussions that graced the blog from the past week.

We have attempted to condense the key content to just a few paragraphs, but to understand the idea in its full context, you’ll have to visit the original post. Please also keep in mind that not all blog posts are conducive to being summarized in this way, and what follows is but a fraction of our week’s content. With that out of the way, read on!


On July 07, 2008… Ian Da Silva went trend spotting:
Forget the Record Labels – I’m signing with Nike and P&G

An increasing number of artists are now signing recording deals with consumer product companies such as Nike, Red Bull and Procter & Gamble, who are acting as de facto record companies – finding, funding, promoting and in cases even distributing new music. In an effort to promote various product lines, these companies have now begun to look outside of their core businesses for a new way to get their brands out there…

While collaborating with artists for short-term promotional pieces is nothing new, a number of companies are taking their relationship with artists to the next level, and early signs point to a winning relationship for both sides involved. Dupri is very pleased with the budget provided by P&G, claiming “You can’t get this type of marketing budget. There are endorsement deals, but not like this.” Artists appear to benefit by receiving both an up-front payment as well a royalty agreement that outpaces what is offered by the big labels.


On July 07, 2008… Ben Letalik showed us where Wikinomics popped up on the web radar:
Wikinomics in the Blogosphere

  • Andrew Jones of the Tall Skinny Kiwi talks about how the Wikinomics ideas of transparency, generosity, and trust relates to the Bible and Christian ideals.
  • As mentioned in the comments of last week, a relatively new website, Swirrl, has posted a review of Wikinomics.“Swirrl is like a wiki, but better.”
  • The State Sunshine and Open Records blog criticizes “Show us a Better Way”, a new website sponsored by the British Government, but reconsiders the statement after hearing this site is the brainchild of the U.K.’s Minister for the Cabinet Office. The website invites users/citizens to post ideas for new government services.
  • Wikinomics and how mass collaboration will fundamentally change learning was one of the topics at the recent NECC 2008 conference.
  • Brendan Dunphy’s Innovation Blog debates the Wikinomics Report Card on General Motors. He argues that closed innovation is better when the current market solution is not sufficient.
  • Paula Thornton of the Fast Forward Blog talks about Don Tapscott’s economic tsunami in reference to the User Revolution and the Age of Aquarius.

On July 07, 2008… Jude Fiorillo sat down to talk with web startup Dipity:
Interview with Dipity CEO and co-founder Derek Dukes

Derek: Dipity was started by three friends who got together and who were long time Internet professionals, one from development, one from design, and the other from a product user and consumer perspective. We were all struggling with the same problem – the tools available that tell stories and provide backgrounds around particular topics are lacking because the web is so media rich now. If you look at the way people use information or when people write stories, they use text and don’t really integrate photos or videos and images.

We thought of a better way to create an interactive experience around topics that takes advantage of the web, people in the world, and the fact that everything is connected. Dipity allows you to easily create interactive experiences around particular topics; could be people, could be places, could be subjects like Darfur, and aggregate information in one place. This creates an easy summarization of a topic that’s easy to understand and a richer experience.


On July 09, 2008… Venkatesh Rao talked about innovation:
Guest Blogger Venkatesh Rao on Innovation Everywhere as Reverse Surge Capacity

A corporation too, is rather like Dennett’s sea squirt. When young and growing, it is all innovation-everywhere – strategy is an active line function, a brain, through early twists and turns towards fertile markets. Research isn’t a separate function because it is all research. As it matures, the organization may take root in a comfortable market… and eat its own brain. Strategy shrinks and becomes a backroom staff function, and R&D is first localized as a vanity function (“we have a lab with 50 star PhDs!”), and then gradually shrunk. Then one day, the market is threatened and everybody screams, “Who moved my cheese!” The capacity for active strategic steering and innovation everywhere has been lost.

How do you keep it alive in a cost-effective way? How do you prevent the animal from permanently becoming a plant? Succumbing to Luddite researcher screams for more blue-sky funding is dumb – history proves that doesn’t work. Here’s a smarter way …


On July 10, 2008… Naumi Haque talked about:
The future of consumer banking

Here’s my ideal 2.0 banking environment: I envision a unified single-sign-on financial management space that spans all of my financial interests so I could easily move funds—across different banks and institutions—from my checking account to my line of credit, or Visa, or RRSPs, or investments, or mortgage. Picture a Web portal that aggregates data from all of my financial accounts in a single dashboard. The “smart” interface would highlight opportunities for me to save money by using different investment vehicles or compare different promotions being offered. More than just making recommendations, the authenticated system would actually facilitate these transactions via a single click. I would also get dynamic results on how my actions are affecting my lending rate, monthly payments, and tax return in real time…

If you think this utopian vision is too far-fetched, consider solutions like Jwaala.com. The company is taking some early steps towards enabling this type of functionality at banks with products like personal money manager, budgeting and reporting tools, account aggregation, and dashboards and widgets.


On July 10, 2008… Jeff DeChambeau shared some interesting Web 2.0 tactics:
Wild speculation: reddit is run by some very smart people

A few weeks ago, the popular news aggregator site Reddit went open source. This struck me as pretty surprising, as I know that reddit is competiting with Digg, and I was under the impression that both had algorithms to determine which stories were deemed most popular that were kept secret and well guarded. Opening the source of reddit for all to see would allow anyone to instantly copy the site. Given that the site is coded in and run on languages and software that are themselves open, giving the entire world their proprietary code seems like an easy way to add competitors to the market…

My hypothesis is that the reddit team doesn’t have to worry about knockoffs stealing their lunch because it would take a few years and many, many users for the weighting variables in the clone sites to become anywhere near as refined and useful as in the original. Giving away their source code is really giving away very little. In exchange, they get all of the accolades of openness that come with bearing all to the world, and legions of users who then want to engage in making the site even better — for free of course!


On July 11, 2008… Stewart Mader talked about the benefits of the Wiki:
Guest blogger Stewart Mader on Wiki ROI #2: Collect and Refine Tacit Knowledge to Improve Efficiency

When an organization has a wiki at the center of its operations, people can gather and share the kind of information that others need – including everything from projects, products, initiatives, strategies, and other pieces of the big picture, to the everyday: how to process an expense report, access an office’s network, get business cards printed, or reserve a meeting room. On a wiki, this information can be gathered by the small efforts of many…

But what’s really important about the wiki is not just that one example of the expense report, or even that the report itself is available on the wiki. It’s the idea that employees are working together to put the information they’re carrying around in their heads on the wiki, where others can more easily access it, use it, edit it, and improve it. That builds a culture where all employees can become contributors – both to the goals of the organization, and the evolving knowledge about how to reach those goals.


On July 11, 2008… Will Dick talked about direct democracy:
Open Source Political Party to Run Candidates Bound to Consituent e-Votes

FreeGovernment.org, launched on July 4, is one of a growing number of online, direct democracy communities that allow users to vote on bills, draft their own legislation, and engage in debate. While these communities present an opportunity to make government more accessible and responsive to citizens, they have failed to earn any influence over politicians.

To change that, Free Government plans on electing the politicians. The community, which is also a political party, is looking for candidates to run in the 2008 US Congressional election. If elected, these politicians will be contractually obligated to vote according to the results of an online poll of constituents (for their vote to count, users will have to first be confirmed as registered voters).


On July 11, 2008… Denis Hancock kept his ear to the ground for web shakeups:
Yahoo! is the B.O.S.S

On Wednesday Yahoo! made a pretty cool announcement: Today, Yahoo! Search is taking another step in extending the Yahoo! Open Strategy with the launch of Yahoo! Search BOSS, a web services platform that allows developers and companies to create and launch web-scale search products by utilizing the same infrastructure and technology that powers Yahoo! Search. Here are my two favorite wikinomics themed quotes to entice you into reading the post:

“What’s in it for Yahoo! and partners?: Why would Yahoo! open up its search infrastructure and technology to developers, entrepreneurs and companies who could use it to compete with us? It’s really quite simple. First, we believe that being open is core to Yahoo!’s future success — opening our network, opening our own search experience via SearchMonkey, and now opening our search infrastructure via BOSS — will lead to innovation both on Yahoo! and powered by Yahoo!.

What’s in it for users? More choice. BOSS will enable a range of fundamentally different search experiences. These new search products will provide value to users along multiple dimensions, such as vertical specialization, new relevance indicators and ranking models, and innovative UI implementations. Our hope is that the resulting expansion in user choice will have the effect of fragmenting the increasingly consolidated search market in much the same way that cable TV dramatically increased programming choices for television viewers.”


On July 12, 2008… Ben Letalik published the most recent Wikinomics Report Card:
Wikinomics Report Card: De Beers

Being Open: Traditionally, De Beers has been very closed in their dealings. Throughout their history, they have tried their best to control industry supply, and keep competition down. In 1994, along with GE, they were charged with price fixing on industrial diamonds. In 2006, De Beers settled numerous class action lawsuits alleging that they were keeping the price of diamonds artificially high and violating anti-trust laws. They agreed to pay out almost $300 million to anyone who bought diamonds from a jewelry store from 1994 – 2006. However, ever since Gareth Penny became CEO and the complete change in business strategy, the company has become more open and transparent. Now, 100% of their diamonds are sold through the Kimberly Process which ensures that diamonds are conflict free. For the second consecutive year, they released a massive “Report to Society”. The Report covers De Beers approach, economics, ethics, employees, communities, environment, and a range of case studies, initiatives and related web sites. However, it was reviewed by Ethical Corporation magazine as “transparent but not entirely reader friendly. You can find the 2007 report here.


And there you have it – The Wikinomics Roundup: Week in Review.

Keep checking back each week, as Wikinomics bloggers keeps their eyes on the web, and their fingers on the keyboard. And as always…if something stood out and interested you, please comment!



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Wikinomics » Blog Archive » Wikinomics Roundup: Week in Review
Jul 21, 2008 22:06

[...] In case you missed it, you can catch last week’s roundup HERE. [...]

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