Leave it to the heads of the antiquated music industry to take the wrong perspective. Instead of whining while sinking, wouldn’t it make more sense to evaluate new models of production. More and more artists are becoming known, not through the record companies, but through independent marketing and other alternative streams.

Ok, so I’m not personally a big fan of mainstream music and I do care about where it’s coming from. When music that wins a Grammy Award is commissioned by Nike, I shudder. When the inspirational origin comes from a marketing campaign, I severely doubt the integrity of the music. However, this doesn’t mean that musicians (dare I call some of them) should be limited to one revenue stream and should be locked into terrible contracts with record execs who can’t see the forest for the trees.