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	<title>Comments on: Google Expands Contextual Advertising</title>
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	<link>http://www.wikinomics.com/blog/index.php/2008/07/04/google-expands-contextual-advertising/</link>
	<description>Exploring How Mass Collaboration Changes Everything</description>
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		<title>By: Sarah</title>
		<link>http://www.wikinomics.com/blog/index.php/2008/07/04/google-expands-contextual-advertising/comment-page-1/#comment-156364</link>
		<dc:creator>Sarah</dc:creator>
		<pubDate>Mon, 28 Jul 2008 20:05:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.wikinomics.com/blog/index.php/2008/07/04/google-expands-contextual-advertising/#comment-156364</guid>
		<description>Google already kind of incorporates this tactic with their Gmail accounts.  After you send an e-mail, under the sent notification, there is always an advertisement relating to something you mentioned in the e-mail.  

This has always been something that caught my attention and though sometimes it proves useful, (in a situation where I was sending an e-mail regarding airplane tickets) most of the time it is downright creepy.</description>
		<content:encoded><![CDATA[<p>Google already kind of incorporates this tactic with their Gmail accounts.  After you send an e-mail, under the sent notification, there is always an advertisement relating to something you mentioned in the e-mail.  </p>
<p>This has always been something that caught my attention and though sometimes it proves useful, (in a situation where I was sending an e-mail regarding airplane tickets) most of the time it is downright creepy.</p>
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		<title>By: San Mateo</title>
		<link>http://www.wikinomics.com/blog/index.php/2008/07/04/google-expands-contextual-advertising/comment-page-1/#comment-147229</link>
		<dc:creator>San Mateo</dc:creator>
		<pubDate>Wed, 09 Jul 2008 23:32:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.wikinomics.com/blog/index.php/2008/07/04/google-expands-contextual-advertising/#comment-147229</guid>
		<description>God knows all and sees all. He already knows what you will do tomorrow cause for Him it&#039;s already today. Someone needs to sue him.</description>
		<content:encoded><![CDATA[<p>God knows all and sees all. He already knows what you will do tomorrow cause for Him it&#8217;s already today. Someone needs to sue him.</p>
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		<title>By: El Simeon</title>
		<link>http://www.wikinomics.com/blog/index.php/2008/07/04/google-expands-contextual-advertising/comment-page-1/#comment-147097</link>
		<dc:creator>El Simeon</dc:creator>
		<pubDate>Wed, 09 Jul 2008 17:28:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.wikinomics.com/blog/index.php/2008/07/04/google-expands-contextual-advertising/#comment-147097</guid>
		<description>they dont have internet in guatemala!</description>
		<content:encoded><![CDATA[<p>they dont have internet in guatemala!</p>
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		<title>By: Weili H.</title>
		<link>http://www.wikinomics.com/blog/index.php/2008/07/04/google-expands-contextual-advertising/comment-page-1/#comment-146865</link>
		<dc:creator>Weili H.</dc:creator>
		<pubDate>Wed, 09 Jul 2008 04:20:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.wikinomics.com/blog/index.php/2008/07/04/google-expands-contextual-advertising/#comment-146865</guid>
		<description>I may have to disagree with you a little bit about how much privacy is actually being invaded in what Google is doing. You likened the search to how Amazon recommends products based on past searches and purchases, but is that really an invasion of our privacy? While it&#039;s true that some people may like to keep what they buy from Amazon a secret, I don&#039;t feel like it&#039;s really that big of a concern. 

These types of software where past data is used to provide relevant data to consumers have been in existence well before Google, and as long as no sensitive information is being passed around I don&#039;t see much harm in them. They may actually be useful because often they provide insights few consumers knew about themselves. 

But again, there are the paranoid and the casual users. It all depends on your point of view I suppose.</description>
		<content:encoded><![CDATA[<p>I may have to disagree with you a little bit about how much privacy is actually being invaded in what Google is doing. You likened the search to how Amazon recommends products based on past searches and purchases, but is that really an invasion of our privacy? While it&#8217;s true that some people may like to keep what they buy from Amazon a secret, I don&#8217;t feel like it&#8217;s really that big of a concern. </p>
<p>These types of software where past data is used to provide relevant data to consumers have been in existence well before Google, and as long as no sensitive information is being passed around I don&#8217;t see much harm in them. They may actually be useful because often they provide insights few consumers knew about themselves. </p>
<p>But again, there are the paranoid and the casual users. It all depends on your point of view I suppose.</p>
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		<title>By: Eric Campbell</title>
		<link>http://www.wikinomics.com/blog/index.php/2008/07/04/google-expands-contextual-advertising/comment-page-1/#comment-144648</link>
		<dc:creator>Eric Campbell</dc:creator>
		<pubDate>Fri, 04 Jul 2008 19:36:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.wikinomics.com/blog/index.php/2008/07/04/google-expands-contextual-advertising/#comment-144648</guid>
		<description>I agree.  I don&#039;t think most consumers recognize we&#039;re trading &quot;data&quot; in exchange for google&#039;s apparently &quot;free&quot; services. As a business man I applaud their shrewdness but at some point they may be called to account for what some might perceive as a lack of openness.</description>
		<content:encoded><![CDATA[<p>I agree.  I don&#8217;t think most consumers recognize we&#8217;re trading &#8220;data&#8221; in exchange for google&#8217;s apparently &#8220;free&#8221; services. As a business man I applaud their shrewdness but at some point they may be called to account for what some might perceive as a lack of openness.</p>
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