Business - Written by Mike Dover on Wednesday, June 18, 2008 10:31 - 2 Comments
More news about the death of email
Here is a great article on the death of email. While it is a popular subject, Dave Pollard does an outstanding job of providing valuable advice on when to avoid email altogether. Thanks to our friend Bruce Stewart for the heads up.
For simple, unambiguous, straightforward requests for information, requests for approval and instructions, to one or a very small group of people. IM instead — IM lets you get an immediate response, and you can migrate to voice, and send files too, when necessary.
Recently I looked through my 500 most recent work e-mails and my 500 most recent personal e-mails. I concluded:
- Over 95% of the work e-mails and personal e-mails could have been more effectively dealt with face-to-face, by phone, desktop video or IM. By effective I mean it would have taken no longer, and resulted in clearer, more personal communication.
- Excluding responses (and responses to responses), I receive twenty times as many e-mails as I send. My ‘sent mail’ file messages virtually all begin with “re:”. In other words, I almost never initiate an e-mail ‘thread’ (I just can’t get myself to call e-mail and discussion forum threads ‘conversations’, because they’re really not).
- In those rare cases when I initiate an e-mail, I generally should use a real-time tool (phone, f2f, or IM) instead. In a few cases I use e-mail at work when the recipient is a luddite (i.e. never answers the phone, which I think is rude, arrogant, and unprofessional, and is never available f2f, and doesn’t have or doesn’t use IM). But that’s surprisingly rare. And I send personal e-mails only when I don’t have the recipient’s IM.
- The vast majority of work messages I receive are notifications and ‘FYIs’ (usually with long attachments I will never open, let alone read). In almost every case there is, or should be, some place where these could more appropriately be posted, where I (and the other multiple recipients) can browse (when we actually need to) or subscribe to them. In most other cases (when some action from me was required), a f2f visit, IM or phone call to me would have been more effective.
- My personal e-mail inbox also includes a lot of notifications — comments received on my blog posts, RSS updates, things I’ve subscribed to. If e-mail were to suddenly disappear, I could just as easily get all these on an RSS subscription page and browse and deal with them there. Some of my received messages are from readers and friends sending me links or articles. These are generally from people who (a) don’t have blogs or del.icio.us or other feeds I can subscribe to and (b) don’t use IM (or twitter). But I’ll get you all over to one or the other, or both, eventually!
2 Comments
” IM instead — IM lets you get an immediate response, and you can migrate to voice, and send files too, when necessary.”
Immediate response, except if I have a JOB to do – in the big web2.0 frenzy we tend to forgot that people have jobs to do -, in which case I will just ignore it.
Probably close it later and you never get an answer as opposed to the e-mail which I will open and read and answer when I have time.
The whole thing with the e-mail is that you don’t interrupt people, which you probably do when you just walk to their desk, ring their phone or blink – or even nudge – their screen.
E-mail is definitely not dead – at least I hope -, what should be done is learn how to use it.
Like, not for attachments, FYIs and so on.
And I know that IMs are not “immediate responses”. They are questions shout in the wilderness, sometimes, someday, somehow to be answered. Probably 2 hours later when the recipient got back from lunch, meeting, provided he does not just switch off his machine. Then the message is lost.
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Okay, see, this I just don’t get. Email may be disastrously broken, overloaded, clumsy, and overdue for a major architectural overhaul (tag org in Gmail and Xobni are the only ones that come to mind and they are minor), but this grab-bag of technologies just doesn’t serve as a functional substitute.
Why? Two simple reasons: asynchronicity and determinacy. No other medium or collection of media within the Web meta-medium has BOTH those 2 features. The former is self-explanatory, but the latter is critical. Email is 1:1 in terms of its core use-case, with cc, bcc, announce-lists, permission lists and spam being concentric circles. The 1:1 nature with no uncertainty about whether it has been read. Cultural norms have evolved where email is the only medium that is expected to receive guaranteed attention within its core use case. You look like you are not on top of stuff if your responsiveness profile on email is bad. If I don’t get a response to an email there is no uncertainty about why — either the person at the other end cannot handle his/her information flows, or s/he is deliberately choosing to ignore me. Both are signals, and in either case, I know what to do next. In 2.0 media, there is always an asymmetry — a response to a blog comment is proof of engagement, but non-response is not proof of non-engagement.
The entire 2.0 technology set largely adds value through stochastic and opportunistic social behaviors. While this set is huge, there is a core of necessary, deterministic social behavior that email supports, that cannot be “2.0ed” away. Call this mission-criticality. Email supports mission-criticality in a way nothing else does.
Whatever replaces email may be more efficient, but if it doesn’t retain the 2 features, it will fail to displace it.