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Business - Written by on Monday, June 9, 2008 17:55 - 4 Comments

Paul Artiuch
The customer should pay

Most people by now should be familiar with the net neutrality debate – the question who should be paying for internet traffic. Proponents of neutrality assert that content providers such as Google or The New York Times should not be charged extra for the bandwidth they use, even if it is disproportionally larger than other content providers. Opponents, who include most internet service providers (ISP), claim that the high volume content providers are getting a free ride and should be paying accordingly to their usage.

Recent revelations about ISP’s use of traffic shaping, that is controlling the bandwidth and sometimes the packets sent to certain users, has again brought this issue to the fore. Although I am a supporter of net neutrality, I see traffic shaping as a necessity as long as it is not abused. In fact, traffic shaping may allow net neutrality to persist as it gives ISPs a way to price discriminate between users.

Simple economics dictate that someone will have to pay for the network upgrades needed to support the rapid growth in bandwidth usage. In a net neutral world, the burden will be on customers, which brings market forces into play. Customers who want high bandwidth services such as streaming video or file sharing can elect to pay more for the guarantee that their packets get delivered. Customers with lower bandwidth needs should be charged less. Traffic shaping should be used in order to guarantee the level of service that the customer pays for.

The controversy over traffic shaping has stemmed from its misuse by some ISPs. It is alleged that some used traffic shaping technology to detect the actual contents of streams of data and even slow down some “undesirable” packets such as those coming through P2P sites. This practice has significant privacy implications and should not be allowed. Using shaping technology to allow customers to select the level of service they want while allowing the bandwidth to be used for whatever the customer chooses will lead to continued innovation in content and services while ensuring that networks can keep up with demand.



4 Comments

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Jude Fiorillo
Jun 10, 2008 17:23

You’re right that ISPs need to have a way to price discriminate between high bandwidth users (the minority), who use up the majority of a network’s bandwidth and slow down the network for everyone else.

That said, I don’t think Traffic shaping does this specifically – instead what it does is slow down specific types of data transfers (e.g. torrents) for -everyone- whether they are high bandwidth users or not. If i’m not downloading 200gigs/month I shouldn’t be penalized due to the actions of those who do, especially when i’m paying for that service and staying within the bandwidth restrictions outlined to me.

Traffic shaping allows ISPs to protect their business model (bandwidth and costs) by indiscriminately restricting everyone, but I think that bandwidth caps for abusers are a much more effective way of dealing with the problem.

Another issue is that in places like Canada where there is limited competition, companies like Bell control most of the landline infrastructure and then lease that infrastructure to smaller companies for phone and DSL services. When Bell adopts traffic shaping policies, it’s applied to the entire network, including the infrastructure that smaller DSL companies use (who may or may not be against traffic shaping but have no choice regardless). This restricts their autonomy and ability to differentiate their services from larger companies like Bell, which results in less competition – in which case the customer certainly DOES pay…and gets less.

Read more about it here

To be honest I don’t see this as being about net neutrality, but rather about generating profit. If it was purely about the bandwidth abusers then they would all be kicked off the networks (many companies do enforce this heavily). Instead this is about lowering costs at the expense of customers…because they can. It would be better in my mind to reduce the bandwidth caps to the level of margins required for the company to be sustainable at different price tiers, and then allow people the choice of paying for greater downloadability.

All of this strikes me as being very old fashioned, and counter-productive. Didn’t these companies learn from the RIAA that your customers are not your enemies? Consider this from a Wikinomics perspective and how these policies go against the norms of the net generation:

- Users demand fast access to interesting content (speed), ISPs reduce that speed with traffic shaping
- Users demand the ability to download what they want (freedom) so ISPs limit the options people can use for downloads
- Users demand the ability to change their service options (customization), but it’s impossible to opt out of traffic shaping, even if you were willing to pay more
- Users demand to be treated with respect but instead they are treated like thieves by companies that dishonestly hide their traffic shaping policies until confronted (Integrity)
- A fundamental aspect of internet use for this generation is entertainment and downloading, but this area is principally the one affected by traffic shaping
- Users are more aware and able to communication with each other at a level never before seen. They will scrutinize the activities of these companies and mount anti traffic shaping campaigns against the worst offenders. Eventually the companies that win out will be the ones that figure out best how to manage the issue without limiting their paying customers. Those will be the heroes.

Goyanks
Jun 11, 2008 10:50

I agree that traffic shaping is becoming something of a necessity and that it’s not always a bad thing if done fairly. Businesses, libraries, schools, etc. have been doing this for years and it’s significantly reduced the amount of bandwidth they’re using. Some commercial products are based on their ability to be fair. For example, NetEqualizer has it’s “fairness algorithm”. So, I know it’s possible for it to be done fairly. It’s just a matter of convincing ISPs that this is the way to go.

Goyanks
Jun 12, 2008 11:32

Sorry, link doesn’t work — “fairness algorithm”

Suzane
Aug 12, 2009 1:13

ya its true for every business traffic is important through traffic one can increase his/her sales as well as get popularity if business…

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