Wow! That’s amazing. I’ve always believed that significant environmental change can’t happen without mass participation, but felt cynical that it could ever be successfully organized and carried out. Way to go, Estonians; you have given me new hope!

[...] 50,000 Estonians clean up their country in one day [...]

[...] When concerned citizens decided that the time had come to clean it up, they turned not to the govread more | digg [...]

[...] l’Estonia ci mostra un esempio d’innovazione e partecipazione di massa di natura inversa: come coinvolgere 50.000 persone nella ripulitura di una nazione. Altro che pulizie di [...]

[...] Wikinomics » Blog Archive » 50,000 Estonians clean up their country in one day (tags: collaboration crowdsourcing smartmobs social-engineering public-policy emergence diligence) [...]

[...] Instead of waiting for the government to take care of it, or turning a blind eye and hoping it would just go away, they did something about it. 50,000 people scoured fields, streets, forests and riverbanks across the country, picking up everything from tractor batteries to paint tins (see a BBC video here). Much of this junk was ferried to central dumps, often in the vehicles of volunteers.� ~Anthony D Williams [...]

[...] their grievances. This happened last year when 50,000 Estonians where mobilized over the web to clean up garbage throughout their country in one day; or in Egypt, where a Facebook group grew to 70.000 members [...]