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Business - Written by on Monday, May 26, 2008 18:06 - 2 Comments

Paul Artiuch
Mobile NGOs

With over half of the world’s population owning a mobile phone and with networks covering over 90% of people, the impact of these devices is set to be greater than that of PCs. A recent study highlights the potential for improving life in developing (as well as developed) countries through mobile communications. The study outlines several cases of how NGOs have adapted mobile technologies to deliver services.

The report lists 11 case studies in three areas: Global Health, Humanitarian Assistance and Environmental Conservation. Although I highly recommend reading the entire report here are a few highlights of the more creative ways that mobile phones have been used:

• A South African NGO called Cell-Life started an HIV/AIDS “Aftercare” program for rural and poor patients who have little access to healthcare services. A worker equipped with a mobile phone makes home visits to 15-20 patients. Data on each patient is captured and sent via text message to the organization’s database. It is then used to provide individualized care to the patient while yielding valuable information about the AIDS epidemic in each region.

• The World Food Programme piloted using text messages to alert refugees and displaced people about the availability of food aid. The project was launched in Syria, where many of the 1.4 million displaced Iraqis rely on the agency for survival. Whereas before, the WFP would need to rely on local NGOs to help with distribution, the text messaging campaign proved far more accurate and effective.

• FishMS is a service in South Africa that allows consumers to make more informed decisions about the seafood they buy. A user can text the name of a fish to FishMS and instantaneously receive a message indicating whether the species is sustainably harvested. In just over a year the service received 30 000 inquiries from concerned shoppers.

The report outlines several other case studies of how mobile technologies are allowing people to connect, self-organize or receive vital information to improve their lives. While initiatives such as the One Laptop per Child are commendable in trying to bring the information age to developing countries, it certainly seems that mobile technologies will remain one step ahead.



2 Comments

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Dirk Tussing
May 27, 2008 18:40

These NGO case studies using mobile technology seem to be very good, but it might be an apple and orange comparison with One Laptop per Child’s initiative that is still looking for formal funding and building pre-production units. I have a OLPC first generation unit and personally like the Intel-powered ClassmatePC.com more. In a few weeks I will personally be presenting at the Los Angeles Convention Center (Rotary’s annual event expecting 25,000 people from around the world). My goal is to share hands-on experience with the various emerging learning technologies for kids and http://www.e-learningforkids.org (a global NGO).

BTW: I am a member of the Chicagoland Learning Leader community and we use both mobile devices and a variety of e-technologies to help improve corporate talent for small local and large global initiatives. We tend to find one-size does not fit all. Back in my Arthur Andersen days (where I was first exposed to Tapscott), we followed a methodology based on three W’s: What, Who, & Where. Trying to have a school full of kids practicing basic and advanced topics AT THE LEARNERS pace probably would not end up using text-messaging technology.

But I like your examples and thank you for sharing.

Wikinomics » Blog Archive » Mobile Sensing
Jun 2, 2008 15:02

[...] recent report on mobile technology use by NGOs that Paul blogged about last week included an innovative example of how mobile sensing technology is revolutionizing data [...]

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31. Learn more.

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