Business - Written by Deepak Ramachandran on Tuesday, May 20, 2008 18:30 - 0 Comments
Goldcorp — engage the protesters?

Goldcorp has been one of our Wikinomics poster children for their Goldcorp Challenge, in which they engaged the outside world to help find gold on their property. What a great success that’s been!
Today, another part of the outside world disrupted (mildly) Goldcorp’s shareholder meeting in Toronto. “[CEO] McArthur faced a barrage of questions from protesters upset over the company’s policies with its open-pit mines and the use of cyanide and arsenic to extract gold from rock in Guatemala and Honduras” (CP).
It will be interesting to see — can Goldcorp engage the protesters as they engaged the world’s creative minds? Or will they feel the need to shut the protesters out, as so many corporations seem to find expedient?
Photo: Deepak Ramachandran, walking to work.
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