Uncategorized - Written by Mike Dover on Monday, May 19, 2008 12:02 - 1 Comment
Is Astro-turfing all right if you agree with the message?
Astro-turfing is a term that describes corporate-funded PR campaigns that create the artificial impression of having sprung from spontaneous grass roots support — hence the reference to fake grass.
Angryrenter.com is such a site. It is set up to encourage people to lobby against the U.S. Government bailing out people that can’t keep up with increasing mortgage payments.
Thing is, the site wasn’t set up by angry renters. As reported in this Wall St. Journal story:
Angry they may be, but the people behind AngryRenter.com are certainly not renters. Though it purports to be a spontaneous uprising, AngryRenter.com is actually a product of an inside-the-Beltway conservative advocacy organization led by Dick Armey, the former House majority leader, and publishing magnate Steve Forbes, a fellow Republican.
Is it sneaky? Perhaps. But the people behind the site are unapologetic.
[Organizing Group] FreedomWorks puts its copyright on AngryRenter.com and discloses on the back pages that it is the source of the effort. The site is nonetheless designed to look underdoggy and grass-rootsy, with a heavy dose of aw-shucks innocence.
“Unfortunately, renters aren’t as good at politics as the small minority of homeowners (and their bankers) who are in trouble,” the site says. “We don’t have lobbyists in Washington, DC. We don’t get a tax deduction for our rent and we don’t get sweetheart government loans.”
1 Comment
Leave a Reply
Browse Content
- Car 2.0 - How a community builds a car
- Self-destructing data: The return of Internet privacy
- The iPhone, growing up digital, and my daughter's education
- The dangers of GeoTweeting: PleaseRobMe.com
- Playbor: When work and fun coincide
- Lessons in collaboration from B.B. King’s
- A decade of frustration ahead?
- Games, user experience, and retroactive Continuity--All enabled by platforms
- Survey: How prepared is the enterprise to lead in the age of unbounded data?
- When you ask customers to dance, let them lead
- Real world examples for collaboration ROI
- Will You Use Target’s Mobile Coupons?
- Lessons in collaboration from B.B. King’s
- Games, user experience, and retroactive Continuity–All enabled by platforms
- Survey: How prepared is the enterprise to lead in the age of unbounded data?
- A decade of frustration ahead?
- The iPhone, growing up digital, and my daughter’s education
- Real world examples for collaboration ROI
- Playbor: When work and fun coincide
- Security, security, security…
- When you ask customers to dance, let them lead
- Car 2.0 – How a community builds a car
- Good post Naumi,
I like how you relate the jazz band performance to customer ...
- Hi Marilyn,
Thanks for the quote! I agree that some of the most interesting...
- Hi Friends H r u? I hope all is well...This is very true! Most gamers I know hav...
- Wonderful rich thought provoking analogies and a re quote of a favourite quote f...
- Whitney,
Thanks, I will. Check out this post from me http://www.wikinomics.com...
- Online business games is really a very difficult thing to understand... But ofco...
- I recommend reading Cass Sunstein's Republic.com 2.0. Although the book really ...
- If only people spent the amount of time they do playing games like Farmville on ...
Business - Mar 11, 2010 8:56 - 0 Comments
Will You Use Target’s Mobile Coupons?
More In Business
- Games, user experience, and retroactive Continuity–All enabled by platforms
- Survey: How prepared is the enterprise to lead in the age of unbounded data?
- Real world examples for collaboration ROI
- When you ask customers to dance, let them lead
- Car 2.0 – How a community builds a car
Entertainment - Mar 9, 2010 16:58 - 3 Comments
Lessons in collaboration from B.B. King’s
More In Entertainment
- CL!CK – LEGO’s fun social product development platform
- Peer Pressure 2.0: Farmville
- Online gaming more than just fun
- The NFL – The most protective league, attempting to control the uncontrollable
- The rise of computational photography and the birth of camera 2.0
Government, Society - Mar 5, 2010 6:01 - 2 Comments
A decade of frustration ahead?
More In Society
- The iPhone, growing up digital, and my daughter’s education
- Playbor: When work and fun coincide
- Security, security, security…
- The dangers of GeoTweeting: PleaseRobMe.com
- Self-destructing data: The return of Internet privacy



What most of us agree with is that it is great when someone like you exposes the astroturfing for what it really is. Maybe we should have an “Astroturfing Watchdog Group” to warn elected officials, the media and the general public about manipulative efforts to affect legislation? That is long overdue. It’s great that this one was exposed. I wonder how many haven’t been.