This is an amazingly intractable problem where I work. Engineers (at least aerospace ones) are not that amenable to any kind of change unless it involves their favorite science experiments. God forbid you should ask them to share their experiences with others outside their immediate sphere of influence (which generally tends to be quite narrow).

Asking them to blog (though they still lug around those blue denim-clad log books), is like asking them to stick toothpicks under their fingernails. Unfortunately, the race does – indeed – go to the swift and I fear much of what my organization does is going to atrophy or implode as more nimble companies figure out how to make us obsolete. This may take some time, as we operate at one of the slowest clockspeeds in industry – rivaled only by the University system, perhaps – but it nevertheless seems inevitable. Hope I’m wrong.

Excellent idea. Besides, I never did like the word “blog.”

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