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Business - Written by on Thursday, May 8, 2008 11:30 - 8 Comments

Government of Canada and the Web 2.0

The Government of Canada recently released a study on “New Technologies (the Web 2.0) and government communications” that seeks to frame the opportunities and challenges of Web 2.0 deployment by government agencies.  There’s nothing earth-shattering in these results but nonetheless it provides some support to agencies trying to implement these technologies for citizen engagement while highlighting some sobering stats about public awareness of the Web 2.0. In particular, only 30% of those polled were familiar with the term “Web 2.0.” Of those polled online, actual usage topped out at 30% for social networking, with blogs and wikis utilitized by just 14 and 8% respectively.

Those numbers nothwithstanding, here are some of the highlights that showcase where and why government agencies may want to add Web 2.0 apps to their communications agenda:

Why should government agencies use Web 2.0 apps?

  1. Communite with young Canadians (78%)
  2. Fast, up-to-date info on programs/services (76%)
  3. Reach rural/remote groups (66%)
  4. Deliver programs/services more effectively (65%)
  5. Get input from Canadians (62%)

Specific ways government agencies could use Web 2.0 apps?

  1. Sites where government experts answer questions (72%)
  2. Websites for Canadians to provide their views to the government (59%)
  3. Audio tours of natural/historical sites (50%)
  4. Webcasts re: programs/services (49%)
  5. Blogs written by government experts (42%)

What are the top concerns for government use of Web 2.0 apps?

  1. General privacy / security concerns (14% -yikes, were trusting folks)
  2. Content not reliable(14%)
  3. Not useful for Canadians not on Internet (10%)
  4. Confidence / hackers (6%)
  5. Cost  / too expensive (3%)

You should eventually be able to read the full report here.


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May 8, 2008 23:18

This the same government of mine that had its tax servers all crash because they didn’t anticipate the number of electronic filings they would get before midnight on the 30th?

Miracle studios -- web design company
Jun 16, 2008 6:57

Thanks a lot DAN

for raising the ears of Canadian authorities…

They must go web 2.0

Bookmarks for 28 de Agosto, 2008 through 29 de Agosto, 2008 | K-Government
Aug 29, 2008 6:10

[...] Government of Canada and the Web 2.0 – The Government of Canada recently released a study on “New Technologies (the Web 2.0) and government communications” that seeks to frame the opportunities and challenges of Web 2.0 deployment by government agencies. [...]

Mike Gifford
Dec 6, 2008 11:11

I’m always surprised that people seem more trusting of the security behind unmaintained, custom built proprietary software than they are of open source interactive tools.

Good list though!

Anthony Rainey
Dec 8, 2008 19:05

The presidential campaigns used new tools in their strategies to engage people. The financial manager and their staffs need to become familiar with these new tools and incorporate them into their strategies. The major change required for these new tools is that finance must be more proactive rather than reactive, with results examined in real time.

· Internet —We need to monitor the changes in the Internet (the enormous network of networks connecting disparate computers using languages called protocols). Internet Protocol Version 6 (aka IPV6) has now expanded the addresses and tags that can be used. Have our governments transitioned to IPV6?

· Web—We need to accommodate the different vehicles that customers use to travel on the “http” protocol to visit our sites. Can the different vehicles (MS Internet Explorer or Firefox or Safari or on a Web-enabled phone or PDA) that visitors use to access out sites allow them to seamlessly navigate through our Web pages?

· XML—Do our Web pages use of “eXtensible Markup Language” utilize well-formed and valid smart tags with corresponding end tags to get the user where she or he needs to go?

· XBRL—Are we presenting our financial documents—PAR, budget, CAFR or PAFR—into “eXtensible Business Reporting Language” to our customers so that they are not seeing a large financial document as a mere block of text but rather as a set of smart tags for the different parts (assets, liabilities, net assets, revenues, expenditures) that can be drilled down to the lowest level?

· Wikis—Are we using “What I Know Is” tools, internally and externally, to aggregate and share financial information on an ongoing basis in a collaborative manner?

· Blogs—Are we utilizing blogs to discuss financial topics and issues, internally and externally, to enhance and refine ideas, opinions and approaches in a collaborative manner?

· Social Bookmarking—Are we engaging the customers of our financial information by inquiring what they want to know (categorize whether it is a salary or revenue query) and where they go (assigning a tag—bookmark) to find it? Do we examine these social bookmarks to modify or adapt our financial information based on user trends?

· Social Media —Are we creating financial information forums utilizing blogs, Wikis, podcasts, MySpace, Facebook, Youmeo, Twitter or Plaxo to keep in touch with our users of financial information?

· Collaboration—If we do not manage collaboratively now, then what do we need to learn about it to enable us to take advantage of collaborative tools like Google Docs or MS SharePoint? Do our Intranet websites allow for collaboration? What is our government’s or agency’s strategy on collaboration?

If you expect that citizens and customers will wait for you to implement the above, or come to you asking you to implement the above, then nothing will change. I believe that we must engage our customers about government finance with these existing tools. I believe that the government budget, accounting and auditing professions must incorporate these tools into their existing strategies. The easiest way to implement them is to incorporate them, where appropriate, into your defined business processes. If presidential campaigns can use these tools with people all across the country, many of whom never met face-to-face, then why can’t government finance do the same?

Jul 6, 2009 22:50

Interesting blog here, quite thought provoking…

Website Design SEO
Sep 17, 2010 3:12

It is really good.

Lady Gaga Games
Oct 25, 2010 9:45

This is often a very good blog. I’ve been back once or twice during the last week and want to subscribe to your feed implementing Google but cannot learn the right way to do it exactly. Do you know of any sort of instructions?

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