Comments on: The 1,000 True Fans Debate http://www.wikinomics.com/blog/index.php/2008/05/02/the-1000-true-fans-debate/ Exploring How Mass Collaboration Changes Everything Sun, 28 Aug 2011 14:21:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Denis Hancock http://www.wikinomics.com/blog/index.php/2008/05/02/the-1000-true-fans-debate/comment-page-1/#comment-120032 Denis Hancock Thu, 08 May 2008 20:31:02 +0000 http://www.wikinomics.com/blog/index.php/2008/05/02/the-1000-true-fans-debate/#comment-120032 Hi Jer, That's kind of the evangelist theory of marketing - get enough people who love you to promote you to their friends, some of whom buy, etc. But I think the argument here (and perhaps throughout the music industry right now) is that only "true fans" will spend money - the rest will get their music by other means. In turn, you have to live off of the 1,000 alone (at least for the bulk of income) Hi Jer,

That’s kind of the evangelist theory of marketing – get enough people who love you to promote you to their friends, some of whom buy, etc.

But I think the argument here (and perhaps throughout the music industry right now) is that only “true fans” will spend money – the rest will get their music by other means. In turn, you have to live off of the 1,000 alone (at least for the bulk of income)

]]> By: links for 2008-05-06 http://www.wikinomics.com/blog/index.php/2008/05/02/the-1000-true-fans-debate/comment-page-1/#comment-118591 links for 2008-05-06 Tue, 06 May 2008 03:51:24 +0000 http://www.wikinomics.com/blog/index.php/2008/05/02/the-1000-true-fans-debate/#comment-118591 [...] Wikinomics » Blog Archive » The 1,000 True Fans Debate Make sure to click through and read the original “1000 True Fans” post in addition to this one. (tags: long_tail wikinomics entertainment) Daily Links [...] [...] Wikinomics » Blog Archive » The 1,000 True Fans Debate Make sure to click through and read the original “1000 True Fans” post in addition to this one. (tags: long_tail wikinomics entertainment) Daily Links [...]

]]> By: jer979 http://www.wikinomics.com/blog/index.php/2008/05/02/the-1000-true-fans-debate/comment-page-1/#comment-117555 jer979 Mon, 05 May 2008 02:31:07 +0000 http://www.wikinomics.com/blog/index.php/2008/05/02/the-1000-true-fans-debate/#comment-117555 Maybe I didn't read Kevin's post closely enough, but what I took away from it (perhaps thought it up afterwards) was that if you had 1000 true fans, you could support yourself b/c 1. not only would they buy your stuff 2. they would promote you to their friends in a "raving fan" scenario and turn some of those folks into occasional purchasers. So, let's say you are a musician who makes 5 albums. Your 1000 true fans, in theory, buy each of the albums (or maybe 80% of them do), but each of the true fans recruits 2 other folks who buy a given album (but not the same people. So, you have 800 of your true fans and 1600 "one hit wonder" fans. Over the five albums, you'd 'touch' 9,000 people. Your 1000 true and a the sum of 1600 people done 5 times (8,000) Don't know if it works or not, but that was my extrapolation. Maybe I didn’t read Kevin’s post closely enough, but what I took away from it (perhaps thought it up afterwards) was that if you had 1000 true fans, you could support yourself b/c
1. not only would they buy your stuff
2. they would promote you to their friends in a “raving fan” scenario and turn some of those folks into occasional purchasers.

So, let’s say you are a musician who makes 5 albums.

Your 1000 true fans, in theory, buy each of the albums (or maybe 80% of them do), but each of the true fans recruits 2 other folks who buy a given album (but not the same people.

So, you have 800 of your true fans and 1600 “one hit wonder” fans. Over the five albums, you’d ‘touch’ 9,000 people. Your 1000 true and a the sum of 1600 people done 5 times (8,000)

Don’t know if it works or not, but that was my extrapolation.

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