Business - Written by Naumi Haque on Wednesday, April 2, 2008 12:44 - 9 Comments
Global citizens love the Earth… for an hour
This post is a couple of days overdue, but I just came across some neat pictures that I thought I’d share. We often talk about how climate change and the environment is the “first truly global cause,” creating a huge area of opportunity for Web 2.0 communities to bring global masses of concerned individuals together. That being said, the first global Earth Hour (2007 Earth Hour was in Sydney only), was very un-2.0. Over 20,000 businesses and some 300,000 individuals “signed up” on the official Earth Hour site, and almost a million people attended Earth Hour events on Facebook (there were several); however, the main clamour behind the event was as much a word-of-mouth effort as anything. Maybe it’s fitting, given that the goal of the initiative was all about putting technology aside for while to think about the planet and each other.
Toronto, I am proud to say, exceeded the goal of a 5% reduction in energy with a 9% drop in energy use. However, individual results were mixed. For example, the pub I was at for dinner did observe Earth Hour, turned out the lights, and lit candles instead. The patrons at the table next to me went so far as to insist on paying their bill before 8:00pm, cognizant of the fact that the card processing machine would technically count as an electronic appliance. Yet, across the street the Pizza Pizza was fully lit; neon sign, blinding florescent blaze, and all. Similarly, on our walk home, many homes were dark, but not so many as to make a noticeable difference. The tree-hugger in me was also disappointed by the big push on glow sticks to celebrate the dark – a particularly wasteful and un-Earth-friendly substitute for traditional electronic lights. From the pictures below, it seems as though the financial district and large landmarks did much better. I was hoping to find some cool satellite images from around the world, but didn’t come across any – if anyone finds some, please send them along.
Image source: Earth Hour 2008, Ivy Images
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