Business - Written by Naumi Haque on Wednesday, April 2, 2008 12:44 - 8 Comments
Global citizens love the Earth… for an hour
This post is a couple of days overdue, but I just came across some neat pictures that I thought I’d share. We often talk about how climate change and the environment is the “first truly global cause,” creating a huge area of opportunity for Web 2.0 communities to bring global masses of concerned individuals together. That being said, the first global Earth Hour (2007 Earth Hour was in Sydney only), was very un-2.0. Over 20,000 businesses and some 300,000 individuals “signed up” on the official Earth Hour site, and almost a million people attended Earth Hour events on Facebook (there were several); however, the main clamour behind the event was as much a word-of-mouth effort as anything. Maybe it’s fitting, given that the goal of the initiative was all about putting technology aside for while to think about the planet and each other.
Toronto, I am proud to say, exceeded the goal of a 5% reduction in energy with a 9% drop in energy use. However, individual results were mixed. For example, the pub I was at for dinner did observe Earth Hour, turned out the lights, and lit candles instead. The patrons at the table next to me went so far as to insist on paying their bill before 8:00pm, cognizant of the fact that the card processing machine would technically count as an electronic appliance. Yet, across the street the Pizza Pizza was fully lit; neon sign, blinding florescent blaze, and all. Similarly, on our walk home, many homes were dark, but not so many as to make a noticeable difference. The tree-hugger in me was also disappointed by the big push on glow sticks to celebrate the dark – a particularly wasteful and un-Earth-friendly substitute for traditional electronic lights. From the pictures below, it seems as though the financial district and large landmarks did much better. I was hoping to find some cool satellite images from around the world, but didn’t come across any – if anyone finds some, please send them along.
Image source: Earth Hour 2008, Ivy Images
8 Comments
Collaboration is Key « Chandra’s Couture Blog
[...] WIkimomics blog on April 2nd talks about citizens getting together throughout the world to take part in the [...]
Sokong ke Earth Hour? « Al Kisah
[...] Image from here [...]
Jonathan Mallon
Many hands make candle light work less energy make a better future for all , together we can make a difference
May I propose “maths hour” where people who want to help the environment sit down and do a real world calculation about some environmental problem, and if they can’t do the maths then they sit and do some learning, maybe help each other through it. Then compare results with other “maths hour” teams. Might give folks a tiny idea of what the real problem is and distract them from their never ending crystal gazing. Start by calculating the mass of CO2 produced by an average candle as compared to various other lighting of equivalent brightness. The candle is made of fossil fuel and one of the least efficient ways to make light.
As a neo-Luddite movement, where people want to escape from technology for a while, and live out a “simple life” fantasy for an hour. Earth Hour makes a lot of sense from that point of view. As an actual environmental movement it is worse than useless, it encourages misconceptions and discourages intelligence.
shubrata
Well, why do we guys get concerned about the earth one fine morning and switch off all unneccessary lights for one hour?can’t we save a little energy everyday and not contribute to global warming????????????
Skye
Just read the mind numbingly stupid comment by 2252. Can’t you figure out on your own what to do for one hour? Do you seriously need someone to tell you? Heck, why don’t you pray for an hour…
Earth Hour really helps in promoting environmental awareness among the young generation’,;
Leave a Reply
Browse Content
- Questioning the idea that 'the customer is now in control'
- You don't have to engage in conversations to succeed on Twitter
- The importance of being competent
- The importance of being competent
- Two cool maps
- You don’t have to engage in conversations to succeed on Twitter
- A visual model showing the value of open data
- Better parking through technology
- A view of self through a digital mirror
- Questioning the idea that ‘the customer is now in control’
- The Empire strikes a light
- Balance: customer receptivity vs. customer revulsion
- Want to see the future? Look to the games
- Ride and surf
- Competence at technology does not necessary have to mean tech expertise. For exa...
- Trapster will top 8 M users in 2 weeks. How do they make money?...
- Agree with your post. I think this is based on misunderstanding and miseducation...
- Naumi,
I liked the development of the intersection between numbers of projects...
- Totally agree there's not just one way to use Twitter, and as an example, I have...
- The fastest country is South Korea.
Im not able to bolive this...
- Oops, left out a bit: "and trying to keep your hypocrisy private is harder than ...
- Thanks for the comment, John.
I wrote a report at the end of 2009 called Succes...
Business - Aug 31, 2010 15:47 - 1 Comment
The importance of being competent
More In Business
- Two cool maps
- You don’t have to engage in conversations to succeed on Twitter
- A view of self through a digital mirror
- Questioning the idea that ‘the customer is now in control’
- This never gets old: Social media can cost you your job
Entertainment - Aug 3, 2010 13:14 - 0 Comments
Want to see the future? Look to the games
More In Entertainment
- Lessons in collaboration from B.B. King’s
- CL!CK – LEGO’s fun social product development platform
- Peer Pressure 2.0: Farmville
- Online gaming more than just fun
- The NFL – The most protective league, attempting to control the uncontrollable
Society - Aug 6, 2010 8:19 - 4 Comments
The Empire strikes a light
More In Society
- Balance: customer receptivity vs. customer revulsion
- The Net Gen: Too plugged-in for parenting?
- Are you addicted to social media?
- The privacy discussion we need to have
- “The Data-Driven Life”: Who’s not interested in discovery?
The problem with Official earth hours etc., is that they are short term, one time events intended to increase awareness. But, having incresed awareness, where does one go or or even do? Even the Lord Jesus Christ commanded the women he rescued from being stoned for sins, asked to “Go and sin no more” acording to the legend. So, where does any one “GO”; There is in fact no where to “GO”; that is the reality. Creating a place to “GO” involves the human mind of not just the present day but the human minds to come for ever and ever. It can not be in books, or stories as they are static and dormant. The place to GO for the human mind has to be dynamic, interactive and ever present. How, does one create such a palce?