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Business - Written by on Thursday, March 20, 2008 11:30 - 3 Comments

Facebook’s path to ‘greatness’

As a co-worker and I at New Paradigm were discussing not too long ago, Facebook was missing a key component that was impeding it from rising above and becoming truly ‘great’. Imagine what the world [or, social networking world] would be like if Facebook could allow its users to organize their profile based on social graphs.

A social graph is a set of relationships, appropriate to a given purpose – for example, my social graph for work colleagues is different than my social graph for friends (or a party). I wouldn’t necessarily want to show these two groups the same things.

Now, whether or not Facebook is great is yet to be determined, but what I do know is that Facebook has made the smart move of improving their platform to offer users what they’re calling: ‘more privacy controls’. Facebook has introduced these additional ‘privacy’ settings to allow users to control who may see what and users can get pretty specific.

First of all, Facebook now lets users group their friends into different ‘lists’. Second, for each function on Facebook (online status, photos, personal info, profile…) a user can choose if they want ‘Everyone on Facebook’, ‘Friends of Friends’, ‘All Friends’, ‘Some Friends’, or ‘Only Me’ to see it. OR they may choose any of those options, for example ‘All Friends’ – EXCEPT for ‘this list’ of people or particular individuals.

After playing around with the new settings a bit (ok, I admit that I was pretty excited about this new functionality and was testing out how it worked with co-workers yesterday) these additional tools are slightly complicated to use. But then again, relationships are complicated and it takes time and thought to manage them offline… so why would it be any different online?


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Mar 20, 2008 14:59

you’ve hit the nail on the head. just posted on this in fact: Facebook at Outlook Killer?

Wikinomics » Blog Archive » Wisdom of crowds + translation?
Apr 23, 2008 10:30

[...] essentially develop different profile pages for different friend lists (for more on this, see my previous post). Now in Facebook’s bid to go global it is turning to the wisdom of crowds to help create foreign [...]

Wikinomics » Blog Archive » Rich people have fewer friends
May 14, 2008 0:36

[...] through more traditional social networks like Facebook. Perhaps what’s needed here is better social graphs. Tags: social graph social networking del.icio.us Digg it Furl reddit email to [...]

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