Business - Written by Don Tapscott on Tuesday, March 18, 2008 7:22 - 4 Comments
Blogger.com vs. CNN.com, and other fun with Alexa
A picture is worth a thousand words… and I think that a few well-chosen graphs from Alexa.com can be worth even more than that. The following three are among my favorites to help tell the story of what’s been happening over the past few years:
There are of course many more that could be thrown up here – does anyone else have any favorites?
4 Comments
Don Tapscott
Great point Dan – that would be a great number to generate. While I agree it might not be entirely “fair” to compare a single media outlet to a blogging platform, I think there is still a strong message there in terms of how the nature of how news/content is created and consumed has been changing.
Put another way… do you think any of the major media outlets might now wish they approached the blogosphere a bit differently (i.e. perhaps becoming a platform)?
I think it is a fair comparison. A media outlet like CNN tries to to be everything to everyone and cover many different genres.
However they are limited to what sells. A blogging platform has a wide open canvas and can cover whatever they like.
I think CNN is a platform.
I think looking at the comparison is very similar to the comparison of new media and old media.
You have to open your mind to see the comparison.
Don: Cheers, and the only caveat is that I have no idea how you’d select the number of examples to make it ‘fair’!
I do totally agree with the message behind the graph. Not only have I found myself following news on Twitter and analysis on blogs, but I also work for a magazine publisher, so I’m aware of both sides.
I think the next period will be interesting for most major media companies, as realisation and changes always take a bit of time in large companies
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Bearing in mind the well-publicised limitations of using Alexa as a sole metric for comparison, I think the second and third graphs due illustrate some important points.
I’m not sure that comparing a blogging platform vs one media outlet in the 1st graph, CNN vs Blogger is entirely fair. What would be great would be to put a specific number of media sites up against the blogs in that genre etc