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	<title>Comments on: One for the birds &#8211; opening up the scouting process</title>
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	<link>http://www.wikinomics.com/blog/index.php/2008/03/07/one-for-the-birds-opening-up-the-scouting-process/</link>
	<description>Exploring How Mass Collaboration Changes Everything</description>
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		<title>By: Wikinomics &#187; Blog Archive &#187; Revisiting MyFootBallClub and the Wisdom of Crowds</title>
		<link>http://www.wikinomics.com/blog/index.php/2008/03/07/one-for-the-birds-opening-up-the-scouting-process/comment-page-1/#comment-154996</link>
		<dc:creator>Wikinomics &#187; Blog Archive &#187; Revisiting MyFootBallClub and the Wisdom of Crowds</dc:creator>
		<pubDate>Fri, 25 Jul 2008 12:33:53 +0000</pubDate>
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		<description>[...] Birds&#8221; contest the St. Louis Cardinals rolled out for their baseball team (I wrote about it here). Might there also be an opportunity to engage parts of the crowd in marketing, mashing up video [...]</description>
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