One of our collaborators, Sean Moffitt, pointed me to this very thoughtful (and funny) video on the changing relationship between advertisers and customers. It clearly shows the growing disconnect between traditional media advertisers and a new generation of consumers impervious to the old sales methods. The ironic thing is that the clip was made by Microsoft, a company that spends $11.5 billion on sales and marketing, with over $1 billion in U.S. ad spending alone. Although, admittedly the company is moving the bulk of its ad dollars to the digital sphere and hopes to significantly transform its marketing mix by 2010. With clips such as ‘Bring Back the Love’ the company clearly shows that they understand where to invest.