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	<title>Comments on: IBM Embraces Net Generation</title>
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	<link>http://www.wikinomics.com/blog/index.php/2008/02/18/ibm-embraces-net-generation/</link>
	<description>Exploring How Mass Collaboration Changes Everything</description>
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		<title>By: Ed C</title>
		<link>http://www.wikinomics.com/blog/index.php/2008/02/18/ibm-embraces-net-generation/comment-page-1/#comment-97733</link>
		<dc:creator>Ed C</dc:creator>
		<pubDate>Tue, 19 Feb 2008 18:08:27 +0000</pubDate>
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		<description>Horray to that.  We see IBM&#039;s desire to embrace the N&#039;Geners very clearly. There is also the case of Gia Lyons, which goes to highlight that Jane is not a one off.  Gia is the social software evangelist, America for IBM.  She was spotted for her interest and knowledge set through her active blog.  She has had a meteoric rise since her time in technical pre-sales.

Commercially however IBM as a case in point is finding it hard going to articulate business value around commercial elements of social computing (at least in the UK). Could this be to do with the fact that the N&#039;Geners in the IBM client base are not signing the cheques yet?</description>
		<content:encoded><![CDATA[<p>Horray to that.  We see IBM&#8217;s desire to embrace the N&#8217;Geners very clearly. There is also the case of Gia Lyons, which goes to highlight that Jane is not a one off.  Gia is the social software evangelist, America for IBM.  She was spotted for her interest and knowledge set through her active blog.  She has had a meteoric rise since her time in technical pre-sales.</p>
<p>Commercially however IBM as a case in point is finding it hard going to articulate business value around commercial elements of social computing (at least in the UK). Could this be to do with the fact that the N&#8217;Geners in the IBM client base are not signing the cheques yet?</p>
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		<title>By: Ed C</title>
		<link>http://www.wikinomics.com/blog/index.php/2008/02/18/ibm-embraces-net-generation/comment-page-1/#comment-97731</link>
		<dc:creator>Ed C</dc:creator>
		<pubDate>Tue, 19 Feb 2008 18:07:30 +0000</pubDate>
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		<description>Horray to that.  We see IBM&#039;s desire to embrace the N&#039;Geners very clearly. There is also the case of Gia Lyons, which goes to highlight that Jane is not a one off.  Gia is the social software evangelist, America for IBM.  She was spotted for here interest and knowledge set through her active blog.  She has had a meteoric rise since her time in technical pre-sales.

Commercially however IBM as a case in point is finding it hard going to articulate business value around commercial elements of social computing (at least in the UK). Could this be to do with the fact that the N&#039;Geners in the IBM client base are not signing the cheques yet?</description>
		<content:encoded><![CDATA[<p>Horray to that.  We see IBM&#8217;s desire to embrace the N&#8217;Geners very clearly. There is also the case of Gia Lyons, which goes to highlight that Jane is not a one off.  Gia is the social software evangelist, America for IBM.  She was spotted for here interest and knowledge set through her active blog.  She has had a meteoric rise since her time in technical pre-sales.</p>
<p>Commercially however IBM as a case in point is finding it hard going to articulate business value around commercial elements of social computing (at least in the UK). Could this be to do with the fact that the N&#8217;Geners in the IBM client base are not signing the cheques yet?</p>
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