Don’t get me wrong. I’m all for the mass movement to curb global warming and all that…. But has anyone else noticed something interesting. There has been a lot of talk about it. (Almost) Everyone knows that it’s basically an inevitable truth … so why does it seem like nothing’s being done?

Well, to the contrary – there’s a lot being done. Perhaps, too much being done. Now, this is just a theory of mine, but I would argue that there are too many different ‘curb climate change’ initiatives going on. There’re so many, that people get confused, don’t know what to do, don’t know where to start.

For example, Al Gore gets credit for getting the ball rolling with his documentary ‘An Inconvenient Truth”, and as I pointed out in a previous blog post– that really spiked people’s interest in the topic of global warming. Gore also has affiliations with the ‘Alliance for Climate Protection’, a web 2.0 initiative to raise awareness about global warming and things you can do. But here’s the thing – I was charged a little while ago to go searching for some ‘mass collaboration’ projects on the web dealing with climate change, and I found over 20 different websites, blogs, social networks and mashups.

From tree planting, to rallies, or joining a social network – Is it possible that we’ve saturated the climate change market to the point where the effect is being diluted? Some of these initiatives are very good, and in their own right have a strong following. But none of these followings are big enough to reach the ‘tipping point’ so to speak to create a true mass movement. Someone needs to step up, someone, for example, like Al Gore and consolidate all of these initiatives into one, or a few key foundations. Something that, when anyone thinks of global warming or climate change, they will think of _____ foundation. Similar to when people think of contributing to finding a cure for aids, they’ll buy a red ribbon and go to the HIV/AIDS foundation.

Here are a few of my favourite global warming web2.0 communities – I still think they need to be consolidated though.
Chevron – Will you join us, EarthLab , Participate.net , The Alliance for Climate Protection – ClimateProtect, LiveEarth
Step It Up, Tree Nation, Zerofootprint, Change.org