Business - Written by Ian Da Silva on Monday, February 11, 2008 18:16 - 7 Comments
iReport, you report, we all report on iReport(.com)
Starting later this week, you will be able to not only hear all about Britney from CNN, but you will also be able to report back on the station’s favourite sweetheart using the Network’s new site iReport.com. CNN is set to take Internet news to the next level with this launch that will feature entirely user-generated and reported stories from around the world. Visitors will be able to search indexed clips based on keywords such as location and subject matter and according to CNN, “The community will decide what the news is”, with the only monitoring to be for “objectionable content”. This will mark the migration of the iReport news content from the CNN site and on to its own platform. (The domain name “iReport.com” was earlier purchased for a tidy sum of $750,000, with the name “i-report.com” being thrown in for free)
While CNN has left a very open window to reserve the right to judge what can be proclaimed “objectionable”, this will mark a big step into not only community produced, but more importantly community moderated news. If the Wikipedia model of community self-regulation can transfer for iReport.com, the new site will have tremendous potential for developing the way the world views its news.
Since launching their iReport feature in August of 2006, CNN has received nearly 100,000 news photos and videos, with over 10,000 trickling in over the past month alone. Typically less than 10% of submissions have been featured in on-air broadcasts or on cnn.com, but with iReport.com, this could reach nearly 100%.
According to CNN, nothing will be encouraged or discouraged and “iReport will be completely unvetted”, but the site will make it clear that content does not reflect CNN’s editorial views.
Stay tuned, and for anyone interested, I’ll consider taking bets on how many minutes iReport will remain “unvetted” – I’ve got one and a half.
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