Comments on: Defining engagement for Gov 2.0 http://www.wikinomics.com/blog/index.php/2008/02/11/defining-engagement-for-gov-20/ Exploring How Mass Collaboration Changes Everything Sun, 28 Aug 2011 14:21:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Naumi Haque http://www.wikinomics.com/blog/index.php/2008/02/11/defining-engagement-for-gov-20/comment-page-1/#comment-96162 Naumi Haque Thu, 14 Feb 2008 21:14:34 +0000 http://www.wikinomics.com/blog/index.php/2008/02/11/defining-engagement-for-gov-20/#comment-96162 I like what you're saying here Dan. "Engagement" as a term is totally flaky. You can't measure or quantify engagement. Investment on the other hand requires a measurable input. More importantly, as you state, it suggests the idea of a Return on Investment which means there is a definable outcome. Of course, that's the economist thinking. A marketer would tell you that there is an entire unmeasurable "promotional economy" or "influence economy" that equals up to 10% of the GDP (I know, its funny to throw out a $1.4 trillion number for something unmeasurable). Think about all the factors that influence decsion making but that aren't measured using traditional metrics. For a marketer, "engagement" reflects that unmeasurable involvement in a brand. I like what you’re saying here Dan. “Engagement” as a term is totally flaky. You can’t measure or quantify engagement. Investment on the other hand requires a measurable input. More importantly, as you state, it suggests the idea of a Return on Investment which means there is a definable outcome.

Of course, that’s the economist thinking. A marketer would tell you that there is an entire unmeasurable “promotional economy” or “influence economy” that equals up to 10% of the GDP (I know, its funny to throw out a $1.4 trillion number for something unmeasurable). Think about all the factors that influence decsion making but that aren’t measured using traditional metrics. For a marketer, “engagement” reflects that unmeasurable involvement in a brand.

]]> By: David Zinger http://www.wikinomics.com/blog/index.php/2008/02/11/defining-engagement-for-gov-20/comment-page-1/#comment-94764 David Zinger Mon, 11 Feb 2008 23:03:33 +0000 http://www.wikinomics.com/blog/index.php/2008/02/11/defining-engagement-for-gov-20/#comment-94764 I think I liked this article but it had so much jargon it was hard to tell at times. I love engagement, I liked the idea of investment but I got lost on target populations, inputs, and a few other terms. I think I liked this article but it had so much jargon it was hard to tell at times. I love engagement, I liked the idea of investment but I got lost on target populations, inputs, and a few other terms.

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