http://www.wikinomics.com/blog/index.php/2008/02/01/light-at-the-end-of-the-tunnel-and-the-beginning-and-middle/ Exploring How Mass Collaboration Changes Everything Sun, 28 Aug 2011 14:21:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.wikinomics.com/blog/index.php/2008/02/01/light-at-the-end-of-the-tunnel-and-the-beginning-and-middle/comment-page-1/#comment-321831 lights Wed, 18 Nov 2009 16:13:51 +0000 http://www.wikinomics.com/blog/index.php/2008/02/01/light-at-the-end-of-the-tunnel-and-the-beginning-and-middle/#comment-321831 whatevr happend to conserving energy? the way i'm conserving the 'e's......... whatevr happend to conserving energy? the way i’m conserving the ‘e’s………

]]> http://www.wikinomics.com/blog/index.php/2008/02/01/light-at-the-end-of-the-tunnel-and-the-beginning-and-middle/comment-page-1/#comment-106976 Eric Blair Tue, 01 Apr 2008 03:07:21 +0000 http://www.wikinomics.com/blog/index.php/2008/02/01/light-at-the-end-of-the-tunnel-and-the-beginning-and-middle/#comment-106976 The first thought that jumped to my head –SideTrack is a way for advertisers to prevent their ads from being vandalized on public transit routes. This is unfortunate, as I've come to appreciate the creativity of some of these “revamped” ads on Calgary's transit routes. Putting my minor grievance aside, I think SideTrack Technologies is definitely on to something. Marketers now have the opportunity to bring hundreds of public transit patrons into a closed, dark tunnel every hour and blast them with advertisements. However, is this business model flawless? I don't think so. Lots of discussion has been centered around providing wifi access on subway routes (http://subwayblogger.com/2007/09/20/subway-stations-getting-wired-for-cellphones-and-wifi/). If this does occur, the most effective ads may be those that appear on our BlackBerrys, Ipods, mobile phones, and notebooks. Any thoughts? The first thought that jumped to my head –SideTrack is a way for advertisers to prevent their ads from being vandalized on public transit routes. This is unfortunate, as I’ve come to appreciate the creativity of some of these “revamped” ads on Calgary’s transit routes. Putting my minor grievance aside, I think SideTrack Technologies is definitely on to something. Marketers now have the opportunity to bring hundreds of public transit patrons into a closed, dark tunnel every hour and blast them with advertisements. However, is this business model flawless? I don’t think so. Lots of discussion has been centered around providing wifi access on subway routes (http://subwayblogger.com/2007/09/20/subway-stations-getting-wired-for-cellphones-and-wifi/). If this does occur, the most effective ads may be those that appear on our BlackBerrys, Ipods, mobile phones, and notebooks. Any thoughts?

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