Business - Written by Don Tapscott on Friday, January 25, 2008 15:39 - 1 Comment
Broadcasting won’t be broad, and it won’t be casting
I’m enjoying blogging from Davos. But a colleague here, Robert Scoble, is taking blogging to a whole new level. You may remember “the Scobleizer” — his blog as an employee of Microsoft. He was sometimes critical of his own employer — but his following was so huge (and perhaps for other reasons) Microsoft never fired him.
So I’m standing here in a foyer in Davos talking to some people and Robert walks up, points his little Nokia phone PDA towards us and starts doing a live video interview. He points the camera at my badge, then at me asking for comments on a topic and then goes out to his live audience who ask questions or comments on the interview. In the TV world this is called doing a “double ender” but it normally take a few million dollars of equipment and a team with a truck to execute. But here’s Scoble being a one man mobile television station using a cell phone! Actually it’s better than a TV show because it’s interactive.
I’m reminded of my November speech to the Canadian broadcasting industry that broadcasting won’t be “broad and it won’t be casting.”
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What is preventing from more people operating like this?
Is he so functional because of his experience?
Is it his technology?