Business - Written by Don Tapscott on Friday, January 25, 2008 15:39 - 1 Comment

Don Tapscott
Broadcasting won’t be broad, and it won’t be casting

I’m enjoying blogging from Davos. But a colleague here, Robert Scoble, is taking blogging to a whole new level. You may remember “the Scobleizer” — his blog as an employee of Microsoft. He was sometimes critical of his own employer — but his following was so huge (and perhaps for other reasons) Microsoft never fired him.

So I’m standing here in a foyer in Davos talking to some people and Robert walks up, points his little Nokia phone PDA towards us and starts doing a live video interview. He points the camera at my badge, then at me asking for comments on a topic and then goes out to his live audience who ask questions or comments on the interview. In the TV world this is called doing a “double ender” but it normally take a few million dollars of equipment and a team with a truck to execute. But here’s Scoble being a one man mobile television station using a cell phone! Actually it’s better than a TV show because it’s interactive.

I’m reminded of my November speech to the Canadian broadcasting industry that broadcasting won’t be “broad and it won’t be casting.”



1 Comment

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Kin Lane
Jan 25, 2008 18:59

What is preventing from more people operating like this?

Is he so functional because of his experience?

Is it his technology?

Leave a Reply

Comment

Browse Content

Business - Mar 16, 2010 15:08 - 1 Comment

Mobile Platform Magic: Five Things Executives Must Know about Mobility

More In Business


Entertainment - Mar 9, 2010 16:58 - 3 Comments

Lessons in collaboration from B.B. King’s

More In Entertainment


Society - Mar 17, 2010 9:45 - 0 Comments

On Unintended Consequences

More In Society