Business - Written by Mike Dover on Wednesday, January 2, 2008 16:45 - 9 Comments
For those about to pretend to rock…part two
As I predicted in an earlier post, I am now a member of a household with two Guitar Hero games, and I am the “guy who plays bass.” Although my parts tend to be easier, I’m the one that screws up the most. My wife is well-brought up and wouldn’t yell at me for making mistakes, but her avatar screams at mine.
We both actually practiced songs to “perform” at a New Year’s party. She rocked on Slow Ride and I did a passable job covering Pat Benetar. The game was on for about three hours…Times Square was never on the television screen.

Guitar Hero has truly become a success story. Twenty percent of the people who play it, own no other video games, most of those have no interest in buying any outside of the franchise. The newest version was sold out of most stores at Christmas and there has developed, bizarrely, a market for GH accessories. Pictured above is a metal travelling case (a soft case is also available). Here is a guy who is selling custom made wall holders for GH guitars. I bet he does well.
9 Comments
Vincent Clement
I can’t believe someone took a vinyl-coated hook (available in any hardware store), screwed it into a square piece of wood and is selling them as GH guitar wall holders.
You have to love capitalism.
Denis
There is only one guitar hero… and you’re looking at him! (cue: fake guitar sounds).
In addition to all the folks I know that HATED video games but love guitar hero, there’s a big group that loved the “traditional” video games (sports / guns / gun sports) and now play Guitar Hero almost exclusively. Amazing.
Kin — thanks for the post about wikinomics on your blog. You are going to get a lot of people “competing” via youtube for top scores, like this guy.
Vincent — that was my thoughts exactly. This guy saw a niche and will do well. At Future Shop before Christmas, I saw wire rack versions of hs product…maybe 8 cents of plastic resin; selling for I think about $40.
I went back to check the price before I wrote the post but couldn’t find it because they were SOLD OUT.
Denis — I was unable to convince one of my friends to try it at New Year’s Eve (she is the type of person that doesn’t like trying something new in public). She said she didn’t like video games to which, of course, three people chimed in unison “it’s not LIKE other video games.”
Naumi Haque
I played Rock Band over the holidays at a friend’s party. It really takes the social aspect of GH to the next level because you have a guitar, bass, drummer, and singer all “playing” together. Think GH meets karaoke machine, all with glorious HD graphics. The only problem is my friend’s living room is starting to look like a recording studio.
Ben
Kin: Here in Toronto (a relatively large city in Canada), we do have Guitar Hero night at a local bar (The Tiger bar on College St. I think), so there you go.
Ian Da Silva
I’ve been shopping around the idea of a Wii night at a local bar and so far no takers, but I’ll have to make my way over to the Tiger bar some time soon…
Dan Dorrity
I never play video games, but I saw this at Best Buy and could not stop! I’m an addict!
Wikinomics » Blog Archive » For those still pretending to rock…I hope you don’t own a Wii
[...] to rock…I hope you don’t own a Wii Inspired partially by Mike’s Guitar Hero posts (1)(2) and endorsements, I had been searching for a Guitar Hero III for my Wii for weeks, when finally [...]
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I bought a Wii for my kids and Guitar Hero for my son on Christmas.
I am amazed at how it brings people together, you actually enjoy watching them play and win or lose!
I predict you will see public gatherings of Guitar Hero competitions or similar events.