Comments on: I discover iLike

By: Naumi Haque

Naumi Haque — Tue, 13 Nov 2007 21:55:56 +0000

Thanks Paul. For those of you without access to the paper, Paul and and Pierre-Luc make a great point about how leveraging open platforms like Facebook can help companies achieve rapid growth.

“iLike is a spectacular example of the growth that can be realized by successfully leveraging a platform… Soon after Facebook announced the Facebook Platform, iLike released a version of its software to work on the Facebook Platform with dramatic results: as of June 11, 2007 — two weeks after the iLike launch on Facebook — iLike added over 3 million new customers to its user base, and instantly became the Web’s fastest growing music service.”

To put this in perspective, other services like ICQ and Hotmail took about eight months to achieve the same growth levels that iLike was able to achieve in a month using the Facebook platform.

By: Paul Barter

Paul Barter — Tue, 13 Nov 2007 20:43:05 +0000

Hey Naumi…we wrote about iLike in the recent “Platforms for Innovation” paper. Lots more detail there.

By: Naumi Haque

Naumi Haque — Mon, 12 Nov 2007 15:28:45 +0000

Definitely a strong play for Ticketmaster. According to the iLike “About” page, Ticketmaster has invested in the company, along with Khosla Ventures (a VC firm), Bob Pittman (former AOL CEO and founder of MTV), and other private investors. I had originally thought this was an iTunes company, but looks like they are still privately owned.

By: Thusenth

Thusenth — Mon, 12 Nov 2007 14:17:55 +0000

I’m think the most insteresting part to note here is the fact that TicketMaster has implemented iLike on their side of things. But I think this just advocates the usefullness of some applications (one of if not the largest one on Facebook). iLike does a great job of creating a group around music related events and products.

I wouldn’t say this is a positive aspect of the new ad platform considering this came into existance upon the release of Facebooks application API.