Comments on: Poor Wal-Mart: a social networking nightmare scenario

By: Wikinomics » Blog Archive » An unlikely social (networking) success story

Thu, 08 May 2008 18:21:27 +0000

[...] 8th, 2008, 02:21pm A while ago I wrote a blog post on Wal-Mart and its failed social networking endeavours. Many comments I’ve received regarding that post [...]

By: Second (and Third) Chances for Social Media and Corporations to Change » The Buzz Bin

Wed, 12 Dec 2007 14:29:00 +0000

[...] Wal-Mart may (or may not) have learned from their mistakes, they keep trying to prove their willingness to listen and engage their customers. Hopefully [...]

By: Culture Shock » The Buzz Bin

Culture Shock » The Buzz Bin — Mon, 12 Nov 2007 10:12:47 +0000

[...] Astroturfing: Lying with fake social media efforts rarely makes it in the social media world (see Astroturfing on the Dark Side of the Moon). In the case of Walmart, the company still hasn’t recovered. [...]

By: Ming Kwan

Ming Kwan — Thu, 08 Nov 2007 15:01:52 +0000

Don’t get me wrong George, I am in no way condoning or sympathizing with or for Wal-Mart per se. I was just looking at this particular situation objectively, with all other factors aside – including what company this is. When there is a huge multinational business with alot of money to invest, you would think that they would be able to get something as simple as social networking right. Especially when much smaller / less well known companies are doing it much better than they are – and probably at a fraction of the cost (or at least in a way that isn’t detrimental to their business). In this particular case, the company that’s in this unfortunate situation just happens to be Wal-Mart.

By: George Lamb

George Lamb — Wed, 07 Nov 2007 22:22:13 +0000

When you say ‘poor Wal-Mart’, are you talking about the people who are (mis)directing the company? The thousands of underpaid workers? Or the concrete behemoth-of-a-box that says “Wal-Mart” on it? I’m not sure who or what to feel sorry for.

By: The Writing On The Wal » Blog Archive » Wal-Mart sets the bar really, really low.

Wed, 07 Nov 2007 18:20:50 +0000

[...] thanks to Ming Kwan at Wikinomics for pointing out that Wal-Mart has pulled the plug on its Facebook site. [If you don’t know it, the backstory [...]