Experience shows that the first wave of Internet-enabled change was tainted by irrational exuberance. A sober analysis of today's trends reveals that this new participation is both a blessing and a curse. Mass collaboration can empower a growing cohort of connected individuals and organizations to create extraordinary wealth and reach unprecedented heights in learning and scientific discovery... (but) the new participation will also cause great upheaval, dislocation, and danger for societies, corporations, and individuals that fail to keep up with the relentless change.
- Don Tapscott & Anthony Williams, Wikinomics, page 15.
Saw a great demo of motion capture technology today by Fast Motion Studios today (thanks to Mark Jones of Seneca College for organizing the event). The martial arts demos were impressive, as were the cameras’ abilities to track the action at 300fps (apparently they’ve done as high as 800 frames per second for some applications). While the equipment was highend/expensive, it’s interesting to speculate on mainstream applications of motion capture embedded in everyday devices. Will your mobile phone tell you to correct your posture, will stores track/watch shoppers while they move down the aisles, or perhaps your airbag will change the angle of deployment to better absorb your impact in a crash?
Humument.com contains a provocative sequence of reworked words and images drawn from the sedate pages of a Victorian novel. The gallery contains several full sized versions of these beautiful pages (or see sample thumbnails below). In these days of electronic mashups and widgets it’s interesting to see rework and user generated content in physical forms. I wonder what Victorian author W.H. Mallock would think of the offspring his work has spawned.
For years, we have been writing about how different today’s youths are compared to previous generations. The Net Generation, as we call those born between 1977 and 1994, has grown up as the internet and other technologies have matured. As a result they are often more comfortable using these tools than their parents.
But what about the generation after? Today’s kids are starting at an even earlier age. A recent article interviews a number of parents shopping for Christmas gifts. The consensus is that kids as young as one are demanding functioning technologies as opposed to traditional toys. A mother of one year old twins who purchased toy cell phones had to return them a few days later. “They know what a real cellphone is, and they don’t want a fake one,” she says. Another exasperated mother who refused her 6 year old’s wish to own a real laptop conceded that she might have to give in next year. A parent of a two year old says “We have a toy laptop for him, and he knows it’s a fake.” He prefers to play on the real one.
The toy industry is responding by incorporating more technology into their toys. On Amazon, 6 of the 9 best-selling toys for 5-7 years olds have technology built in. One of the hottest toys on the market is an electronic camera for children. Another is a starter computer for 3-6 year olds.
At this pace of adoption today’s kids will upstage the Net Generation as the true tech experts. It seems that future generations will not be defined by socio-political events (such as the G.I. Generation or the Baby Boom) but by the technologies that they master during their upbringing. Say hi to the Net Generation, the Mobile Generation or maybe the AI Generation.
Today we are announcing that New Paradigm has been acquired by the Texas-based company BSG Alliance.
I had no plans to sell the company as it has been growing very fast over the last 4 years and expanding in influence. (the success of Wikinomics reflecting that…) But they made a very strong proposal to me, and one that would also free me from operational responsibilities as CEO to do more of what I love. I will continue on as Chairman of the company and continue to provide thought leadership.
BSG earlier this year purchased the Concours group — a New Paradigm client that does research and holds high-end events with leading thinkers from around the world. BSG is also making other acquisitions to forge a global capability for business model innovation and design. Our goal is to create a business innovation powerhouse that can better help companies achieve competitive advantage, grow and profit. It will mean that New Paradigm will be bigger, stronger, more global and able to become more deeply involved in implementing next generation enterprises.
And keep an eye on BSG Alliance. This company is going to change the world.
Recently a BBC reporter rung me up to get a radio interview (which can be found here), and I wanted to make sure I had something that would really resonate with their audience. Like if I could, I don’t know, tie wikinomics together with, say, football or something. And ifyou’re a football fan, you might already know where I’m going with this:
MyFootballClub has agreed to a deal in principle to purchase a controlling stake in Ebbsfleet United FC. The football club is currently 9th in the Blue Square Premier, and one promotion from reaching Football League for the first time in history.
MyFootballClub members will own the club, vote on team selection, decide which players to buy and sell, and guide the club in the leagues.
This quote comes from MyFootballClub.co.uk, where a group of relatively exclusive co-owners are using mass collaboration and web technology to acquire and manage a professional sports team - and by “relatively exclusive”, I mean a bunch of people (about 50,000) that were willing to pony up about 35 pounds each to collectively own, and run, the team.
It’s quite a stunning development that’s recieved pretty good coverage in the “mainstream” press (see quotes from the Economist, BBC Sport, and others on the home page), but I’m sure some of you are thinking something along the line of are they insane? Surely this couldn’t work, could it? Surely a bunch of random strangers that happen to be the first 50,000 to have coughed up the cash can’t be trusted to run a sports team on a “one vote each” structure, can they? Especially when, according to various reports,
Those members, spread across 73 different countries, have an average age of 27 and a vote in who should start for Ebbsfleet in each match, in what formation, and which players should be bought and sold. The manager, or head coach as he will be known, can disagree with selections via the website but the final say remains with members. Indeed, the current incumbent, Liam Daish, should be careful with his opinions as his job is also subject to a one-member, one-vote poll.
Well… you’re probably right on some level. As the MyFootballClub is currently set-up, every person gets an equal vote on everything in a huge mass collaboration, which some people think is what wikinomics is all about. But if you look a little closer at the book, you’ll see (for example) the discussion of the hierarchies and organizational structures that have emerged over time in regards to Linux, wikipedia, and a variety of the other leading examples.
I would personally be shocked if MyFootballClub doesn’t head in the same direction, or suffer mightily if they don’t. Have you ever seen how angry fans react after a bad game or loss? It’s not always rational, and things could get really, really messy if the mob was simply allowed to rule and emotions come into play (not like people would get emotional about a football team, right?).
Some structure is almost certainly needed, and there are challenges in regards to sharing information with the ownership community (there will almost certainly be “spies” from other teams) in terms of scouting and planned transactions, among other things that must be dealt with.
This an important distinction that many, many people are not picking up on or understanding yet - as the term wikinomics becomes more well known it is often, and erroneously, boiled down to a situation where you have everything absolutely, positively wide open and managed democratically in a mass collaborating frenzy that all can see (the “good” team), or you are out of touch (the “bad” team).
The truth is far more complex - there’s a lot of strategic choices and decisions that go into making wikinomics, and new organizational structures and competitive strategies (among other things) that come with it, work. MyFootballClub, in my opinion, is a fantastic idea with lots of potential, but it it will also have to evolve and adjust along the way in order to achieve it - just like everything and everyone else.
Cyber Monday is the somewhat controversial term used by retailers and shoppers to describe the Monday after the U.S. Thanksgiving weekend (November 26th this year). It marks the “official” start to the online holiday shopping season; the online equivalent of brick-and-mortar retailers’ Black Friday (i.e. the day of bargain shopping that supposedly pushes many retailers to profitability for the year). However, many detractors say the whole concept of Cyber Mondays (which was started in 2005 by Shop.org) is a scam – a marketing ploy invented by the online retail industry to drum up sales. Why the Monday after Thanksgiving? According to DoubleClick:
“Most offline holiday shopping happens on the weekends, but not everyone buys in the stores; many go online Monday to purchase what they did not find over the weekend, price-check with competitors, and pursue deep online discounts and deals.”
So, is Cyber Monday a self-fulfilling prophesy driven by online promotions and discounts, or a behavioural-driven shopping trend? Recent data from DoubleClick shows that it’s both. In fact, the term Cyber Mondays (plural) might be more appropriate. As the chart below demonstrates, there is a clear spike in online shopping the first Monday after Thanksgiving; however, the trend of Monday shopping persists throughout the holiday season. According to Hitwise CEO Andrew Walsh, Thanksgiving Day in the U.S. is the biggest day for research online and the second week of December is the biggest week for shopping online.
The online shopping blitzes on Mondays might also mean the “bored at work generation” have something other than Facebook to check when they get to the office Monday morning. A recent survey conducted by Decision Analyst found that 46% of workers in the U.S. were expecting to shop for online bargains while at work on Cyber Monday. Further, those surveyed admitted they would spend nearly an hour (on average) shopping online instead of working… or maybe while working; fully 13% admitted to shopping online while on a conference call.
According to Shop.org, 55% of workers with Internet access will shop online while at work this holiday season, up from 51% in 2006. The trend is most prevalent among 18 to 24 year-olds, 72% of whom admitted to shopping online from work last year. Overall, comScore reports that online holiday shopping is up in 2007, despite a slightly weaker economy. Online retail spending in the U.S. hit $733 million on the first Cyber Monday of 2007, a 21% increase compared to last year, and an 84% increase compared to the average daily sales volume during the preceding four weeks. On the whole, comScore expects $29.5 billion will be spent online this holiday shopping season, up 20% from last year.
As you might be able to tell by now, I’ve had a bit of extra (read: some) “downtime” recently, and I’ve decided to use some of it to post on this blog more regularly about some of my experiences with wikinomics, both professionally and personally. This post is focused on the latter.
So we’ve all seen public displays of affection (PDA) where a couple is making out on, say a park bench or subway. Now there is the digital equivalent where a couple expressed very personal affection in public places on the web - for example a facebook wall.
When I logged onto facebook recently I was notified or a wall posting by a 20 year old friend (a good female friend of my son’s actually who befriended me) speaking publicly to her boyfriend: “Hey baby, it was great being with you on the weekend. I missed you so much and just loved getting back close with you.” Replies her boyfriend “Yeah, it was sweet. This distance thing really sucks. I can hardly wait to get with you for Thanksgiving.”
I contacted both of them for an interview for my upcoming book “Grown Up Digital” (see facebook group of the same name) asking why they would put such a private conversation on a Wall? Was it just convenience? Were they not thinking? Now that I had pointed this out would they shift to a more private way of communicating on facebook? The answer was no. They want the world to know about their relationship. The want to display their affection for each other on the web.Call it a DDA.
I’m curious what readers of the wikinomics blog think. Is this simply the digital equivalent of being “pinned” in the 50’s - where a girl wore her boyfriend’s school pin in a prominent place on her body? Or is there something else going on here? Is this something amazing, or horrifying, or a little of both?
While on facebook today (not that I’m ever on Facebook while working), I came across a post from a friend about something called Hatebook… an anti-social utility that disconnects you from the things YOU HATE.
Care to vent about that ex who’s now dating your nemesis or are you just a misanthrope who can’t stop complaining? This parody on Facebook appears to look and function much like Facebook, except with an evil twist for everything. Profiles even include an almost Nietzschean section entitled “Why I’m Better Than You!”
However, don’t play around with Hatebook too much if you are concerned about privacy. All messages are viewable by all other users, and there are no privacy controls. This is a good thing, in my opinion, as a social networking site focusing on hatred could attract the ‘wrong type’ of individuals. As such, transparency can help protect everyone involved.
There is one problem though. Instead of an entire networking platform based on griping, you can simply install Enemybook on Facebook and save yourself the time of setting up another account. Who me? Complain? Never.
Climate change, the environment, global warming has been a hot topic lately (and rightfully so). Although some people may feel that there is too much hype surrounding the issue, the fact of the matter is that it’s not going to go away… but I digress. The reason for today’s post is because last week, when I went out for lunch I came back to the office with a plastic bag that said “environmental bag – this plastic bag is 100% biodegradable”. I was curious to find out what this meant, and as I discovered, it’s surprisingly difficult to find a definition for a biodegradable plastic bag – a definition that I was satisfied with, at least. With a bit of searching, I found out that regular plastic bags don’t ‘biodegrade’ they ‘photodegrade’ meaning that they break down into smaller toxic bits contaminating soil and waterways (it’s estimated that plastic bags take 1,000 years to breakdown) while biodegradable bags degrade into basic properties like carbon dioxide and water (a biodegradable plastic bag takes around 18 months to dissolve). So I’m wondering, is a 100% biodegradable bag supposed to make me feel better about using it? I would like to point out, however, that biodegradable bags and regular plastic bags need to be recycled in different ways, and when the two are mixed together at a recycling plant, it makes that entire batch of plastic bags unrecyclable, since sorting out biodegradable plastic bags from normal plastic bags just isn’t feasible at that stage of the process.
The whole plastic bag issue really does seem to be taking root, and governments and businesses are taking notice and making changes. Several retailers that I shop at regularly have stopped using plastic bags, and instead are using a reusable bag. Often times, they’re even quite stylish! Lululemon has their cool, ‘motivational phrase ridden’ reusable shopping bag that I would use as a real bag any day (and I’ve seen a lot of girls using the lululemon shopping bag as their purse at the mall - I kid you not, they’re even being sold on eBay). I noticed that Jacob, has also started producing a similar type bag, as well as Steve Madden. President’s Choice has a dedicated marketing campaign to their green initiatives and even have a name for their shopping bag – the “PC GREEN, Canada’s Greenest Shopping Bag” bag.
On Sunday I posted about one of my many experiences in Helsinki last week - so now here’s an snippet from a talk I gave to a C Level event for IBM in New York last week as well.
At some point during the day, an IBM executive shared some startling data from a survey they had conducted of CFOs. 62% of these folks said they were affected by a major risk event in the last year and 43% of those said they were “ill prepared.”
For sure the global economy and complex, high metabolism business world is bringing new sources whereby companies can suffer loss - the sub prime mortgage crisis being a case in point. But still, anyway you slice it, 43% being ill prepared sure sounds like an opportunity.
This wasn’t, however, the first time we’ve seen this issue pop up, and in a recent discussion with executives at the risk management Algorithmics, we began to explore the implications of wikinomics for managing financial risk. While I can’t go into all of the details, the jist of it can be summed up as follows:
Hypothesis: many of the biggest sources of risk come from lack of transparency and sharing of intellectual property among stakeholders in financial marketplaces. If companies in financial services and beyond were to adopt the principles of wikinomics, peering, openness, might we avoid the tsunamis of risk that affect us all and are on no one’s interest? Could we open source a big part of financial risk management? Might a risking tide of cooperation lift all boats, leaving us to compete on a higher, but more stable water level?
I am so struck by the huge possibilities of this idea that we are launching a research project at New Paradigm on the topic. I’m delighted to say that the risk management rocket scientists at Algorithmics are going to work with us.
Open Source financial risk management. If this is feasible it might change the global economy. What do you think about it?
Years ago in his fantastic Linux related essay, The Cathedral and the Bazaar, Eric Raymond wrote “given enough eyeballs, all bugs are shallow.”
Today this applies way beyond software, and increasingly in the field of government and governance. We’ve talked several times about how citizen blogs, citizen journalism, and the massive networks, both formal and informal, of concerned global citizens are creating a new paradigm within which governments must operate.
So whether it’s the use of YouTube (while under house arrest) or the blogosphere to help bring light to the situation in Pakistan, or the use of mobiles and the Net to help local councils literally fix themselves up, the public is increasingly able to enact greater scrutiny on the activities of government.
A great example is the site ManyEyes. Sponsored by IBM, the site takes publicly available data and turns it into some pretty interesting visualizations. Be it related to environmental, social or political issues, the site allows users (i.e. you and me) to graph data and subsequently draw the appropriate links to whatever it is we’re trying to prove. For example, one might look at a comparison of U.S. state emission rates and draw the conclusion that cows, not cars, are the real evil behind global warming. Evidently, such visualizations need some dialogue to become truly useable but nonetheless they create a tremendous window for engagement in policy. And combined with a plethora of similar sites and mashups such as those created by Sunlight labs, each of us has the tools to become modern-day Bob Woodwards or Carl Bernsteins….
I was on a panel discussion in Helsinki last week where we were asked to explain the three big things a company should do to succeed these days. The person before me (a well known author and pundit) offered up the following:
1. avoid risk
2. hire the best people
3. focus on your customers
After presenting this list, he concluded that “nothing has changed under the sun.” While I had done a fair bit of work to prepare my own list, I found myself quickly discarding my notes to disagree with each of these directly. While it may sound hard to disagree with “focus on your customers”, stay with me and you’ll understand why in a second.
1. Avoid risk? Sure there are many new causes of potential loss and companies need good risk management. But from my research companies can avoid suffering loss by being more transparent, by opening up, by sharing their intellectual property and intentionally showing (controlled) vulnerability. That’s what Rob McEwan did with Goldcorp - publishing his geological data and inviting the world to scrutinize it — and he increased the value of his company by an order of magnitude. If he was driven by a mantra of “avoiding risk” he would have shut the company down.
2. Hire the best people? Because of the new web, Ideagoras, peer production, open platforms and the other models we discuss in Wikinomics - the uniquely qualified minds to do things for your company may be outside your boundaries. Don’t just hire talent! The world is your HR department. 50% of all P&G’s innovations now come from outside the company. In fact, right now I’m working on a logo like the “Intel Inside” brand, but it will be “Talent Outside” - just to get the message about what’s going on across.
3. Focus on Customers. Wrong. This is so old school - do good market research, have good focus groups, treat customers well, build great products and services, give great support, be customer centric. Because of the new web we can go beyond focusing on customers to engaging them in deep and ongoing ways. Consumers can become Prosumers - co-innovating value. Firms can co-create thrilling experiences with customers. It’s possible to think of customers as part of your business web. In fact, now that I think about it, I’ll create another variant of the “Intel Inside” logo. It’ll say “Customers Inside.”
I like this mindset, and at minimum it gets people thinking about new ways to run their business - Talent outside, customers inside, and think differently about what is a real risk to your companies success… because a whole lot of things have changed under the sun, and it’s just getting started.
There was an interesting article posted on TechCrunch yesterday about how Digg Refuges May Be Heading to Mixx. The argument is based on the following claim, though quite honestly I have no idea whether it’s true or not (but for now, I am just assuming that it is):
Digg users, including top contributors, are showing an increasing amount of frustration with the Digg community, and many are leaving. Conspiracy theories that Digg auto buries stories with certain topics or linking to certain sites only compounds the problem.
Some users eventually go to Reddit, Propeller, or any of a number of other Digg-like sites. But a disproportionate amount of them seem to be heading to Mixx, and writing about their choice.
What makes this interesting is that Digg has been so popular, and the voting and reputation system, by design, has the benefit of network effects built into it - and if you just copy what they’ve done, it seems nonsensical that a whole bunch of people would move over en masse. But if you check out the Mixx site (or any of the other jillions of replicas), it appears that’s exactly what they have done, and they haven’t even really done it that well.
However, there appears to be a possibility that there’s an aspect of these network effects that might be negative to Digg - the number of jerks and idiots increasing rapidly and feeding off of each other, who may well post and respond more often than others, and collectively ruin the experience for others. Read More »
There is no doubt that the 2008 U.S. presidential candidates have embraced the Web as a legitimate campaigning tool. But, I can’t help but wonder how much of this will actually matter come voting time. Are online frontrunners like Ron Paul and Barack Obama simply “pulling a Howard Dean?” The discrepancy between the Web stats and traditional polls is significant and can’t be ignored.
The political site techPresident has done a great job of compiling various Web stats for the candidates from sources like Technorati, Hitwise, Facebook, MySpace, YouTube, Meetup, and Eventful (click the links to see the real-time charts). Consider how some of these compare against the recent polls from CNN and you get a real sense that we’re experiencing a campaign 2.0 bubble. Of course, maybe Ron Paul will win the election and the blogosphere will have proven me wrong.
A recent survey of 2000 14-21 year olds in the UK reveals some interesting statistics about young people’s not-so-smart behavior online. (The research was done to help promote an online safety website run by the Information Commissioner’s Office) The findings show that most youngsters do very little to safeguard even some of the most sensitive information, freely posting private details on their social network profiles. The survey also shows that most are concerned when they become aware of what can be done with their publicly available information.
A few stats on social networking behavior:
• 60% post date of birth
• 10% post their address
• 33% never read privacy policies
• 66% of girls accept people they don’t know as friends
• 60% have never considered that what they put online might be permanent
• 70% don’t care that their personal profiles can be publicly viewed
Attitudes towards use of online information:
• 95% are concerned with their personal details being used for advertising (Lookout Facebook)
• 71% would not want educational institutions or potential employers to conduct an internet search on them unless they can remove some content from their profiles
The ICO’s new website is a commendable attempt at educating young people about their online behavior. It might also take a few hard lessons to get the point across. For instance a canceled job offer due to an appearance in one of the 5000 or so photos posted on the “30 Reasons Girls Should Call It A Night” Facebook group. (170 254 members)
As was to be expected, the U.S. Copyright Alliance has approached each of the U.S. Presidential candidates on their approach to copyright protection.
From the CA’s perspective: “The future of our creative output in the United States is at stake in the 2008 presidential election. It is critical not only for members of the creative community but also for the US economy to ensure that copyrights are respected and piracy is reduced. We are asking you to let us know what you would do to help preserve one of America’s greatest strengths, its creative community.”
Copyright protection, and intellectual property protection (IPP) in general, has engendered a lengthy debate pitting those who see copyright law as an incentive to innovation (which one cannot deny) against those who see the too broad application of such laws as inhibiting innovation and creativity. Moreover, it pits history versus the future. History insofar as most innovations are shown to be incremental in nature, and in a developmental perspective, usually borrowed from others (i.e. Cabot-Lowell “borrowed” designs for cotton gins while in the UK that once reverse engineered led to the development of the U.S. textile industry, and the decline of the previously famous UK equivalent). And thus a concern for the future focuses on the preservation of industry leadership, and thus necessitates protection.
Well, I can’t make this stuff up. And I work for a think tank. Once again, our friends at Jones Soda are helping us celebrate Thanksgiving by offering their holiday flavors.
Not sure if “limited time only” is overly optimistic, but you can order:
- Turkey and Gravy Soda
- Sweet Potato Soda
- Dinner Roll Soda
- Pea Soup Soda
- and, compassionately, Antacid Flavor Soda
Our wiki brands study, led by Sean Moffitt, identified Jones Soda as a great example of a company that built its brand through customer evangelism. From the study:
Since the company’s inception, a continuous stream of consumer-built flavors and packaging has become embedded in the product’s folklore. More than 4.5 million customer-submitted photos have been submitted and over 5,000 labels have been featured on bottles of Jones Soda. The customer community also rates new flavors and label ideas before they are released. Jones has taken customization down to the level of allowing customers to create their own labels for their favorite existing Jones Soda flavors using their own photos and text. Perfect for special occasions, such as weddings and graduations, a 12-pack of myJonescan be ordered online.
Peter van Stolk sums up his success in an industry dominated by Coke and Pepsi. “We started this company with the philosophy that the world does not need another soda. That forced us to look at things differently: How could we create a new kind of connection with customers, let them play with the brand, let them take ownership of it? Everything at this company is about sharing ownership of the brand with our customers. This is not my brand. This is not our soda. It belongs to our customers.
Befitting a Silicon Valley software company, Serena Software is one of the first companies to announce Facebook Fridays. The company encourages their employees to update their profiles and look for potential recruits. This is at a time where 58.4% of 308 large companies interviewed by Forrester have a written policy against the use of social networks. The potential of social networks to be used for work is constantly growing as new applications are added. Some are even talking about social networks replacing corporate intranets. A few business-friendly Facebook applications include:
For companies who do not have the resources or desire to develop or buy expensive enterprise software suites, Facebook may offer an attractive and low cost option.
About a month ago Mike posted an interesting read titled Wikipedia “front page challenge”, or who wants to delete a Navy Seal that makes knives. The first part can basically be summed up like this: you can try to make an entry in Wikipedia for yourself. but if you’re famous enough to be on Wikipedia, you’re already on there, and if not, you will almost certainly be deleted for not being notable enough.
In other words, it’s basically a waste of time, because if the Wikipedia folks are willing to knock the Navy Seal down a virtual perch or two (one of the examples given), most of the rest of us probably don’t have a chance (see: Darren and his Nintendo contest winning ways not making the cut).
This issue may very well relate to Dan’s question from a couple of weeks before that on whether Wikipedia has peaked, which itself may have partially been a response to Anthony’s question from a few months before about whether Wikipedia was peaking. After all, once you get to the point (dare I say of the tipping variety?) that the primary role of the gatekeepers is to prevent people from adding things, growth is going to grind to a halt, and potentially reverse. Read More »
Over the past year we have blogged on more than a few occasions about the MMOG World of Warcraft. How it has inspired solutions to email overload. How the U.S. player population is more than 4 times larger than the U.S. agricultural industry. We even talked about how the platform was being used to model the outbreak of infectious diseases.
More recently we have been looking at how playing WoW may be a valuable skill that employers will start looking for. There is even a group of CEO’s and venture capitalists that get together and play, they are apart of the We Know WoW guild. Ross Mayfield, founder of SocialText, and long time collaborator of New Paradigm is a member of the guild. He explains in an interview with ZDnet how he has even connected with a new client while playing the game. The clip goes on to mention that in the within the tech community WoW is becoming the new golf.
However, if hobnobbing with executives, fighting disease and building up your resume aren’t persuading you to play WoW, then this commercial just might push you over the edge.
The Dumbest Generation? Have your say. I must first acknowledge my personal bias on this topic...
As a member of the Net Generation research team at nGenera (and a member of said generation myself), I am a firm believer in the tremendous a
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