So I was perusing around facebook this morning doing ‘research’. No seriously, I actually get to go on facebook at work, to do work. While I was looking through the facebook applications, the easily recognized Google logo caught my eye – Google is finally on facebook! The first of (what I foresee) many facebook applications was for their Google News service. Launched a mere 10 days ago (I checked out some of the discussions and the developer first posted a “Launched!” discussion on October 12th) it has already amassed 2,276 daily active users (45% of total) meaning - with some quick mental math - that 5,058 people have added the application. Looking at the comments on the page it seems like Google is getting a lot of positive feedback on the application. It updates users on the news stories they’re interested in while at the same time allowing you to share them with your friends and see what news your friends are interested in / have shared.
To give you all an idea of how many businesses are actually on facebook. A quick search shows 500+ sponsored groups on facebook, the largest being “Apple Students” with 422,752 members. Victoria’s Secret - PINK line is a close second with 350,378 members. Apparently, many businesses have jumped on the facebook bandwagon and are trying to get plugged in. There’s an interesting blog post on Social Media Optimization blog that outlines a facebook marketing campaign that went well (Target) and one that flopped (Wal-Mart).
Needless to say facebook has been the topic of many discussions, and it looks like a lot of companies are taking notice and taking action. I think there’s still a lot to be learnt, however about entering the facebook world, and what it takes to be ’successful’.
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