Business - Written by Brendan Peat on Tuesday, October 16, 2007 17:07 - 1 Comment
Why you DON’T need to post on a blog everyday
Consistently cranking out good blog posts is much more difficult and laborious than it seems. Many people may think that it’s easy to slap a couple of paragraphs together and fire your latest thoughts and opinions into the ether, and on a sporadic basis this may be true. However, trying to blog everyday can prove to be quite the challenge.
The good news for all the bloggers out there is that I have found something even better than ‘daily blogging for dummies’, it’s Eric Knitz 9 reasons why blogging everyday doesn’t matter, in his mind it’s very Web 1.0 (he actually lists 10, but the last one is personal so I left it off). Below you will find the abridged version of his list; to read the entire post checkout his blog.
- Traffic is generated by participating in the community; not daily posting
- Traffic is irrelevant to your blog’s success anyway
- Loyal readers coming back daily to check your posts is so Web 1.0
- Frequent posting is actually starting to have a negative impact on loyalty
- Frequent posting keeps key senior executives and thought leaders out of the blogosphere
- Frequent posting drives poor content quality
- Frequent posting threatens the credibility of the blogosphere
- Frequent posting will push corporate bloggers into the hands of PR agencies
- Frequent posting creates the equivalent of a blogging landfill
Now, the list isn’t an excuse for being lazy, but rather a plea for bloggers to make more thoughtful and strategic posts. You don’t need to post everyday, rather post everyday you have something worth posting and see where things go from there.
And next time I promise to do a better job and take my own advice
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