Comments on: Advertising continues to evolve http://www.wikinomics.com/blog/index.php/2007/10/14/advertising-continues-to-evolve/ Exploring How Mass Collaboration Changes Everything Sun, 28 Aug 2011 14:21:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Denis Hancock http://www.wikinomics.com/blog/index.php/2007/10/14/advertising-continues-to-evolve/comment-page-1/#comment-40494 Denis Hancock Tue, 16 Oct 2007 01:36:20 +0000 http://204.15.36.163:8080/blog/index.php/2007/10/14/advertising-continues-to-evolve/#comment-40494 I think the biggest key there is the control - they have a choice, and brands have a choice to make in how they connect with all stakeholders. I think the biggest key there is the control – they have a choice, and brands have a choice to make in how they connect with all stakeholders.

]]> By: David http://www.wikinomics.com/blog/index.php/2007/10/14/advertising-continues-to-evolve/comment-page-1/#comment-40439 David Mon, 15 Oct 2007 17:24:23 +0000 http://204.15.36.163:8080/blog/index.php/2007/10/14/advertising-continues-to-evolve/#comment-40439 Connecting with consumers has changed — they’re educated, they’re in control and they won’t tolerate to the 30-second spot that interrupts them with the typical jingle, tagline and a call to action. Exaggerating a bit? Yep. But it’s a reality is that brands must embrace. Nike and other brands in this piece get it… connecting with consumers and becoming a part of their daily lives is key. BTW, we here at DOmedia love how traditional media covered this story… Connecting with consumers has changed — they’re educated, they’re in control and they won’t tolerate to the 30-second spot that interrupts them with the typical jingle, tagline and a call to action. Exaggerating a bit? Yep. But it’s a reality is that brands must embrace. Nike and other brands in this piece get it… connecting with consumers and becoming a part of their daily lives is key.

BTW, we here at DOmedia love how traditional media covered this story…

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