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Business - Written by on Wednesday, October 3, 2007 14:50 - 2 Comments

Don Tapscott
Reputation-based governance

Reputation systems are an important part of the Internet experience – from buyers and sellers rating their experiences with each other on eBay providing value to all market participants, to Digg’s contributor rankings helping to determine what news is worthy of making the front page. So what would happen if the principles of these reputation systems were applied to the governance of public works?

This is the question asked by Lucio Picci, an Economics professor at the University of Bologna, in his paper Reputation-Based Governance of Public Works. It’s quite an interesting work – to quote the abstract:

I propose a governance model of public works that relies on an Internet-based “reputation system”. Reputation-based governance of public works is an application of a broader reputation-based governance model, and it inherits its general implications. In particular, it allows for the routine production of statistics that are useful for monitoring purposes, and it provides a coherent framework to limit rent-seeking and corruption.

The crux of the argument is developed from looking at the difference between public and private procurement practices in regards to construction, notably focusing on how the former are typically “limited” to open bidding processes. This is traditionally done to avoid corruption (and/or accusations of corruption), but it has it’s downsides – which is why in the private sector, fully open auctions are relatively rare. As for reasons why this is, to quote the paper again:

… when the good to be delivered is not a commodity, the buyer benefits from the seller’s reputation, signaling his ability to deliver high quality goods, and committing him to do so.

In turn, according to Ricci a distortion in the public sector procurement marketplace is created, and the seriousness of this distortion grows as the complexity of the needs increases. The reputation based governance model seeks to address this. It’s a very interesting idea, though it may be a little ambitious today (while conceptually easy to visualize, the central web application where the relevent actors make their opinions known is easier said then done – ask anyone tied to the health care industry). Reputation systems are often resisted by many people entrenched in the current system, and there’s always the concern that they will be gamed.

If one reaches the concluding sentences of Ricci’s work, the extent of the paper’s ambition becomes clearer:

The stated issue is about improving governance of public works. However, it is also about the creation of a conceptual and technological model for the systematic organization and collection of quantitative information about the working of a governance system. The two issues, in fact, are closely related.

Not an easy task, but certainly a worthy pursuit – who would have thought that eBay and Digg might help lead the way?



2 Comments

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product-innov8tor
Oct 11, 2007 7:36

A good start in improving governance would be to produce a wiki-based set of rules around reporting on government capital expenditure projects.

In the UK, too often we find that the government is mis-spending our hard won taxes. We wouldn’t mind paying taxes so much providing the money was well spent. Sadly, huge sums of money are often wasted because government officials don’t have the vision and understanding of projects to steer the big consultancy firms in the right direction.

Examples here are the ambulance service some 5 years ago, father’s contribution to child care, and the most recent the big revamp of the Health System.

So what is needed is an “external” set of reporting requirements that governments should stick to, ensuring vision, objectives, project framework and implementation all lead to effective use of state taxation.

product-innov8tor
Oct 17, 2007 7:59

A further example of reputation based change could happen if there is wide-spread adoption of the new Microsoft initiative for emailers to register with a PMP – “Positive Mailing Programme” – my term not theirs.

By registering on the scheme, and then removing email “objectors” when asked, a positive reputation can be built. Emails not having a positive reputation flag can then be dealt with as spam much more safely.

At the point that random email address generators have to register each email address, it becomes less effort to create a positive reputation than to avoid our spam folders.

And if ISPs realise they can attach viral marketing messages about their PMP at the bottom of each sending email, perhaps there is incentive for them too !

It seems like a good idea all round, we just need to lobby our ISPs to find out what a good idea this could be.

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31. Learn more.

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