Business - Written by Denis Hancock on Wednesday, September 26, 2007 7:27 - 2 Comments

Denis Hancock
The apple falls far from the tree

So the general story, in many people’s eyes, is supposed to go like this – music companies are bad, and Apple is good, because Apple has not only embraced digital music sales, Steve Jobs has said he’d fully support DRM free music. More specifically, Steve’s Thoughts on Music web letter from February 6th 2007 said:

Convincing them to license their music to Apple and others DRM-free will create a truly interoperable music marketplace.  Apple will embrace this wholeheartedly.

How nice of Apple to think this way, and support an open, interoperable marketplace. But now let’s look at what Apple’s saying about what’s going to happen to people (or more specifically, to people’s iPhones) that have been unlocked to use a variety of different software programs (can you say interoperable?):

Apple has discovered that many of the unauthorized iPhone unlocking programs available on the Internet cause irreparable damage to the iPhone’s software, which will likely result in the modified iPhone becoming permanently inoperable when a future Apple-supplied iPhone software update is installed.

Um, right – the unlocking programs cause irreparable damage, which will be revealed at the exact moment when future Apple-supplied software updates are installed. Doesn’t that sound a little like Apple-supplied software will disable the phones of anyone that dared unlock it? Did they get interoperable and inoperable confused, or what’s going on here?

Well, to quote Steve Jobs on this issue:

It’s a constant cat and mouse game. We try to stay ahead. People will try to break in, and it’s our job to stop them breaking in.

Huh. Alternatively, of course, Apple’s job could be to make amazing electronics and embrace an open developer community to further enhance their products and experiences. Or maybe turn the iPhone into a platform. There’s lots and lots of alternative “jobs” that Apple can be doing that don’t involve sabotaging products customers bought from them.

I’ve been waiting for a backlash on Apple for some time – they seem to have quite the ability to walk many thin lines at once, and rarely get called on actions that companies like Microsoft would get hung out to dry on. I wonder if intentionally disabling phones of a huge group of fanatical customers might finally do it?



2 Comments

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Ray
Sep 26, 2007 8:31

Denis,

I agree somewhat with the things you say. Specifically the notion that Apple should use the iPhone as a launch pad to change the fundamentals of how the cell phone industry works. But I think the comparison of music downloads and the iPhone is kind of a reach.

One is purely content and one is the support and development of a platform/operating system. If you look at Apples history and how “open” they have been with their platforms in the past, you will see that they are staying true to course. This is why you are not seeing a backlash.

Denis Hancock
Sep 26, 2007 23:00

Thanks Ray… I agree they are staying the course with what they have done in the past. That’s part of what I find so fascinating about the whole Apple story…

There are few companies that have ever had the “counter culture” following Apple has had… especially among the ones that operate how Apple does. I wonder how they pull that off?

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