On May 31st I described Jonathon Shwartz’s (CEO of Sun Microsystems) blog as one of the best around, and summarized an interesting post he put up describing how the software business is like the media business. He’s recently published some other thoughts that are related to the media industry, which are again worth reading – and to encourage you to do just that, this time I’m only going to quote how he ended his post:

Which brings me to a simple, and heretical conclusion – for which I’m sure I’ll be apologizing for years to come. But I’d rather be honest than polite.

Media company CEO’s without a CTO on their staff should prepare to be acquired or broken up – they are fighting the future rather than monetizing it.