Business - Written by on Wednesday, June 13, 2007 16:54 - 2 Comments

Don Tapscott
The diamond trade and RFID tags smaller than a grain of sand

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One of the key drivers of the growth of the Web 2.0 is it’s integration into the “thing” – and RFID technology is widely viewed to be critical to this development. While the growth of RFID has come in fits and starts, recently Hitachi announced they have devised the smallest RFID tag ever – 0.05 millimeters by 0.05 millimeters, which is smaller than a grain of sand.

Now small tags are great – but the barrier to adoption for RFID has long been more of an economic issue then a technological one. In short, for many products companies feel that the few cents or (in some cases) dollars they would have had to pay for the tag simply wasn’t worth it. But for higher priced products, the economics can look a little different – which is why this latest development appears to have captured the imagination of some people tied to the jewelry industry.

For example, one of Leonardo DiCaprio’s latest flicks recently brought blood diamonds back into the limelight, as it focused on the sheer brutality that has long besieged the diamond trade in Africa. While a lot of complicated political and economic issues are intertwined in this continuing problem, by embedding an almost invisible tag in a ring that can track the origin of it (and it’s path to market), those that seek to end the illegal side of the diamond trade will have a valuable new tool to leverage – and one that could also eventually provide a disincentive to steal jewelry as well.  

Of course, the ability to accurately track the origins of a piece of jewelry are only as good as the rules and regulations around the implementation, and the increased transparency that is often needed to make such systems work. While no technology can do this on its own, by leveraging things like advanced RFID tags hopefully the diamond industry – and the world – can make some permanent advancements on this very important issue.



2 Comments

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Dan Herman
Jun 14, 2007 18:17

Don, I think it’s important to note that you’re referring to two extremely different issues. So far interest from the jewelry industry has been solely as a form of tracking stolen items, and preventing resale. No problem there – simply attach the tag at the point of manufacture.

Tracking the actual stone from source to finger however delves beyond politics and economics but into a supply chain that despite legislation and multilateral agreements is still extremely murky, and extremely porous.

Tags are fine for a mining outfit in Botswana or Nunuvut but when you refer to conflict diamonds, etc, you’re
talking about attempting to have tags put on here:

http://www.flickr.com/photos/66623448@N00/258957014/in/set-72157594309716672/

,which will require a bit more than simply technology to fix.

Don Tapscott
Jun 18, 2007 7:35

Thanks for the insightful comments and picture Dan.

I wasn’t trying to suggest that RFID will suddenly cure all the ills of the diamond industry – far from it. The key words were “valuable new tool to leverage”… a small, but potentially very important piece of a large and complex puzzle.

Put another way, could a technology that enables extraordinary transparency help clear up (and start plugging the holes in) that “murky and porous supply chain” a little bit?

Now available in paperback!
Don Tapscott and Anthony D. William's latest collaboration, Macrowikinomics: New Solutions for a Connected Planet. Learn more.

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