Business - Written by Mike Dover on Tuesday, May 1, 2007 14:53 - 1 Comment
Not your father’s Facebook
When Facebook removed the requirement that members have a .edu or equivalent email, many users were aghast — concerned that the community would soon be overrun with old people.
As an old person, though, it’s a whole new way to waste time social network. During my first couple days I only made a few cultural errors and was asked by a younger colleague to stay away from his site.
My original page was overly formal, as I cut and pasted from my corporate bio; since then I’ve made it more personal and inviting. Some other oldsters (full disclosure: I’m pushing 40 hard) find it irksome to add another profile right after they’ve been muscled into joining LinkedIn. I explain to them that while LinkedIn is a grey flannel suit, Facebook is an Hawaiian shirt. If you wear a grey flannel suit to a party on a boathouse roof, you are an ass. If you wear a Hawaiian shirt to a board meeting, you are an idiot. You need both.
The May 2007 issue of Fast Company shows that the greying of Facebook is growing. As of February 2007, almost 1 million people over 35 have joined. I expect that to double each month for the next year.
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I wonder what would happen should FaceBook decide to enter the “business” social networking arena. If “the medium is the message”, then FaceBook sure has a LOT more to say than LinkedIn. Personally, I find the beauty of networking grows through the informal interaction. FaceBook also allows this informal interaction to accelerate such that even those that I barely know seem to be much closer. Ultimately I am more receptive to “business” conversations after a period of informal networking. LinkedIn just seems to be too formal.
Of course, that could just be me…