Business - Written by Denis Hancock on Tuesday, January 16, 2007 16:27 - 2 Comments
Wikimaverick
If you visit blogmaverick.com, where outspoken owner Mark Cuban is prone to rant on any number of given subjects from the state of the NBA to Donald Trump, you probably know by now he’s not all that enthused about Google’s acquisition of YouTube – something about never ending lawsuits, and a pile of fake porn and commercials. But it appears he is all over the wiki movement, as Mavswiki.com has just been launched as a place where, to paraphrase Cuban himself, “… fans (have) a great way to share their Mavs experiences with us and other fans.”
Given Mark was not only a successful entreprenuer before the dot com era, and then sold the company he developed (broadcast.com) during it for about $5 billion in stock in the dot com bubble, and was smart enough to diversify out and retain $1.8 billion in wealth after the dot com crash, and has a variety of other successful ventures… lets just say it’s well worth paying attention to what he does.
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What is really interesting to me is how wikis are moving into places I wouldn’t have throught suited for them. Promotion of the Mavericks, for instance, seems at first glance to be more a matter of getting some provocative blogging going – not unlike having your own sports broadcaster winding up the fans – and some accompanying “facts and figures” pages. The whole question of letting what is said about your property move into public hands, which is the implication of a wiki base, will need careful monitoring – do the Mavs allow the public to “say the unsayable” in their articles about team/player/coach performance, or do the articles get corrected to match “what we expect”? Time will tell…
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I admit I am not a fan of Cuban, but it’s interesting that he embraced wikis as a means to grow the Maverick fan base.