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Business - Written by on Wednesday, January 3, 2007 17:19 - 1 Comment

How sharing can make you rich

Russ Juskalian wrote a great piece about the book in USA Today telling readers just that. “Remember when your teacher taught you that lesson about the benefits of sharing? As it turns out, it’s more than simply a tool to facilitate Lilliputian peace accords. It might even make you rich.”

This reminds me of something a presenter brought up at a conference we ran back in October. One of the presenters was explaining how in North America a successful business deal is defined by winning at your competitions expense. The problem with this mentality is that business is not a one shot deal, it’s a repetitive game, and you need to work with not against those in your business web.

In other cultures a business deal is only successful if both parties are happy. He went on to tell of instances where he witnessed companies go as far as to compensate their business partners if a deal turned out lopsided. The idea that collaborating, or as Russ put it ‘sharing’, can make you more succesful is a dramatic shift for modern business culture and leading companies such as Boeing, BMW and P&G starting to put these concepts to the test.



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Bruce Stewart
Jan 8, 2007 22:23

This posting reminds me of a book that fell by the wayside in 1997 but is well worth finding a copy of: “Mastering the Infinite Game”, by Charles Hampden-Turner and Alfons Trompenaars. (The book fell off the radar screen as it had the misfortune to discuss the differences between “Asian” business practice and its focus on relationship, collaboration and the long game vs “Western” winner-take-all contracting and deal-making/-breaking, concluding that the Asian model would win the day, just as the Thai bhat started the Asian currency crisis and economic meltdown of 1997-98.) Coupled with their previous work, “The Seven Cultures of Capitalism”, these two books demonstrate that even Western business comes in a variety of styles and ‘flavours’, some of which are better suited to a collaborative model than others.

And this points out one other thing about the “Western” business model – especially as practiced by far too many of the graduates of Western business education: the notion that nothing much matters other than financial engineering and slam-dunk market advantages. To come into a boardroom and spend time talking about other cultures, or societal differences in trust-formation (Francis Fukayama, “Trust”, another work on differences in business practices), or even some of the work done at Gartner by myself and Jonathan Furlonger back in 1997-98 on multi-country operations in Europe and which national cultures were better suited for certain kinds of work (due to their ways of doing things) is, in many cases to be considered an incorrigible nut case who is “not one of us”. And that, in turn, reinforces an anti-collaborative, winner-take-all approach, due to the monoculture of thinking.

Coming soon in paperback! Help rename the paperback version of Macrowikinomics and win a one-hour webinar for you and your colleagues with Don Tapscott. Ends 5:00pm ET, August 31. Learn more.

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